Checking date: 21/04/2024

Course: 2024/2025

Tourist entrepreneurship
Bachelor in Tourism (Plan: 381 - Estudio: 209)

Coordinating teacher: RODRIGUEZ MARQUEZ, ALICIA

Department assigned to the subject: Mechanical Engineering Department

Type: Compulsory
ECTS Credits: 6.0 ECTS


Requirements (Subjects that are assumed to be known)
Fundamentals of business administration. Strategic management, operations, marketing and finance.
Skills and learning outcomes
Description of contents: programme
1. Entrepreneurship and tourism 2. Business opportunities in tourism sectors: identification and evaluation. 3. Evolution of business trends in tourism sectors. Analysis and challenges of sustainability and climate change. 4. Innovative business ideas and value propositions: generation and analysis of initial viability 5. Business plan: design, structure and purpose
Learning activities and methodology
THEORY CLASS. Exhibitions in the teacher's class with support of computer and audiovisual media, in which the main concepts of the subject are developed and the materials and bibliography are provided to complement the students' learning. PRACTICES. Resolution of practical cases, problems, etc. raised by the teacher individually or in groups. INDIVIDUAL OR GROUP STUDENT WORK. Development of a business plan, where the student will capture the business idea, its planning and viability. TUTORIAL SESSIONS. Individualized assistance (individual tutorials) or group (collective tutorials) to students by the teacher.
Assessment System
  • % end-of-term-examination 60
  • % of continuous assessment (assigments, laboratory, practicals...) 40

Calendar of Continuous assessment

Extraordinary call: regulations
Basic Bibliography
  • Rodríguez Márquez, A., Nieto, M.J, Fernández, Z., Revilla Torrejón, A. . Manual de creación de empresas. De la oportunidad a la puesta en marcha,. Civitas. 2014

The course syllabus may change due academic events or other reasons.