Checking date: 26/04/2024

Course: 2024/2025

Tourism event management and protocol
Bachelor in Tourism (Plan: 381 - Estudio: 209)

Coordinating teacher: ALVAREZ GIL, MARIA JOSEFA

Department assigned to the subject: Business Administration Department

Type: Compulsory
ECTS Credits: 6.0 ECTS


Requirements (Subjects that are assumed to be known)
Operations and Processes
This course aims to introduce students to the tourist event management. To achieve this goal students must acquire a range of knowledge, skills and attitudes. As regards knowledge, at the end of the course the student will be able to: - Know and understand the nature and concept of the tourist events. - Understand and develop tourism event planning. - Know and understand the decisions of outsourcing certain activities. - Know and control of the event tourism. - Understand and correctly apply information technology and communications (TIC). As for specific skills, at the end of the course, students will be able to: - Design in practice a tourist event. - Using the tools of quantitative and qualitative methods to resolve the issues associated with the planning of activities and tasks to develop before, during and after the event tourism. - Manage tasks and activities to develop before, during and after the conclusion of the tourism event. - Identify sources of generation problems during the celebration of the tourism event. In terms of general abilities, the course will work: - The ability to make decisions. - The ability of leadership, conviction, motivation and influence on others. - The ability to work as a team. - The ability to work with tools and new information and communication technologies (ICTs). - The ability to adapt to new situations. In terms of attitudes, the student after completing the course should have: - Initiative and entrepreneurial spirit. - An open mind, accepting the views of other colleagues. - A critical attitude to justify the decisions carried out. - An enthusiastic attitude to solving problems.
Skills and learning outcomes
Description of contents: programme
This course will study and analyze the issues associated with the design and planning of activities to develop before, during and after the conclusion of tourist events, and examines the decisions to outsource some of the same. Finally, we present some of the rules of protocol that must be met in any event. 1. Tourist events. Concepts and characteristics. 2. The design and planning: planning and control techniques. 3. Outsourcing decisions. 4. Protocols. 5. The celebration of the event. 6. Post-event management.
Learning activities and methodology
The knowledge and specific skills and attitudes will be acquired by students through lectures, events and business cases and the realization by students supervised activities. The general skills will be worked out in supervised activities to deliver through teamwork. The course will have the following development: Students will receive three sets of teaching materials for the course: 1) Slides. 2) Business cases. 3) Supervised activities.
Assessment System
  • % end-of-term-examination 0
  • % of continuous assessment (assigments, laboratory, practicals...) 100

Calendar of Continuous assessment

Extraordinary call: regulations
Basic Bibliography
  • Romero, C. 1997.. Técnicas de programación y control de proyectos.. Pirámide..
  • Triviño, Y. 2006.. Gestión de eventos feriales.. Síntesis..
Additional Bibliography
  • Razaq Raj, Paul Walters , . Events Management Principles and Practice. sage. third edition 2017
  • Holloway, J.C., and Humphreys, C.. The business of tourism. Sage. Edición 11, 2020

The course syllabus may change due academic events or other reasons.

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