The main objective of this subject is to introduce students to the possibilities of new technologies in the tourism sector. To analyse improvements in business management through the use of computer tools. To study the possibilities and advantages offered by Internet services in the tourism sector. Use applications for the development and promotion of tourism on the Internet. To learn about the most innovative applications of information technologies in the tourism sector.
Through this course, the student acquires the following competences:
KNOWLEDGE:
* To know the possibilities of Management Computing and Office Automation in organisations dedicated to tourism.
* Acquire the concept of information systems software.
* Acquire the fundamental concepts and structures of the marketing of tourism products through new technologies.
COMPREHENSION:
* Understand the general structure of computer hardware.
* To understand the possibilities of spreadsheets for the management of tourism operations.
* Understand the possibilities of the Internet and social networks for the marketing of tourism products.
APPLICATION AND ANALYSIS:
* Correctly document the solution of a computer system for use in a company in the tourism sector.
* Develop a spreadsheet solution for the management of tourism operations.
* Recognise and classify the different groups and types of computer applications.
* Sufficient training to enable the learner to obtain the necessary advice to identify and select computer applications.
* Design a marketing campaign for tourism products using the Internet and social networks.
SUMMARY:
* Combine and extrapolate the knowledge acquired for the possible computer automation of any tourism company.
CRITIQUE OR ASSESSMENT
* Assess the economic performance of a computer application for tourism company management.
* Critical capacity and assessment of the documentation included in the solution of a computer problem for the creation of a website for the marketing of tourism products. In addition, the student must be able to: Develop their teamwork skills.