K9: To know the principles and values of democracy and sustainable development, in particular, respect for human rights and fundamental rights, gender equality and non-discrimination, the principles of universal accessibility and climate change
K10: Know basic humanistic content, oral and written expression, following ethical principles and completing a multidisciplinary training profile
S10: Use the information by interpreting relevant data avoiding plagiarism, and in accordance with the academic and professional conventions of the area of study, being able to evaluate the reliability and quality of such information
S11: Demonstrate good interpersonal communication and ability to work in multidisciplinary and international teams, with skills to organize, negotiate and guide others in specific projects in their professional field
C4: Plan and execute policies and business initiatives that contribute to solving complex problems in the tourism field, collecting, processing and interpreting relevant information, identifying the peculiarities of national and international markets, effectively managing available resources, and using information and communication technologies (ICT) to implement sustainable and quality practices.
C6: Design and manage innovative and sustainable tourism products, services and activities, using information and communication technologies to guarantee quality processes, implement continuous improvement policies and optimise customer service, respecting the environment and promoting responsible practices.