K1: Understand the principles of tourism, its spatial, social, cultural, legal, political, labour and economic dimensions, as well as its dynamic and evolutionary nature and acquire a comprehensive vision of the tourism phenomenon.
K2: Understand the relationship between economy and society in a world strongly conditioned by technological progress and climate change, with the aim of developing tourism activities that contribute to sustainability
C2: Apply the understanding of the interrelationships between the physical environment and human societies to the management of the activities of organizations in the tourism sector, using geographical criteria to interpret spaces, landscapes and cartography.
C7: To design and implement, in the professional field, tourism offers based on the enhancement of cultural and natural heritage, the promotion of sustainability and the critical consideration of cultural modalities and representations linked to tourism (scientific, literary, artistic, cinematographic, advertising, among others).