K1: Understand the principles of tourism, its spatial, social, cultural, legal, political, labour and economic dimensions, as well as its dynamic and evolutionary nature and acquire a comprehensive vision of the tourism phenomenon.
S1: Understand and apply technical and methodological knowledge related to tourism to their work in a professional way, with the ability to elaborate and defend effective and appropriate arguments for problem solving within their subject of study
C2: Apply the understanding of the interrelationships between the physical environment and human societies to the management of the activities of organizations in the tourism sector, using geographical criteria to interpret spaces, landscapes and cartography.
C7: To design and implement, in the professional field, tourism offers based on the enhancement of cultural and natural heritage, the promotion of sustainability and the critical consideration of cultural modalities and representations linked to tourism (scientific, literary, artistic, cinematographic, advertising, among others).