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The aim is for the student to know the basic technical principles of cultural tourism and museums in order to be able to develop correct tourism management within the framework of cultural heritage and museums. In order to achieve this objective, the student must learn a series of knowledge and acquire specific skills and attitudes. In terms of knowledge, at the end of the course the student will be able to - Understand the importance of cultural tourism in tourism management. - Understand the importance of museums and their relationship with cultural tourism. - Analyse the problems generated in the development of cultural tourism - Analyse the problems generated in the use of museums as part of tourism management - Recognise tourism activities related to culture and museums. In terms of specific skills, the student will be able at the end of the course to: - Document himself/herself on cultural tourism and museums - Carry out studies on cultural tourism and museums. - Know the problems generated by cultural tourism and museums and be able to solve them. - Identify and manage cultural tourism and museum sites and destinations - Evaluate cultural tourism potentials and the prospective analysis of their exploitation and maintenance. In terms of general abilities or skills, the learner will be able to: ¿ The ability to search for, communicate and discriminate which information is relevant to a given decision: - The ability to search for, communicate and discriminate which information is relevant to a given decision. - The ability to be concerned with sustainability in all areas. - The ability to apply multidisciplinary knowledge to the resolution of a given problem. The student should have the following attitudes at the end of the course: - An attitude of study and analysis of the cultural aspects of tourism. - A critical attitude towards tourism activities carried out on heritage sites - An attitude of respect towards cultural aspects of tourism.

K8: Know the history relevant to tourism activity and understand artistic and cultural phenomena, so that they can recognize culture, heritage and works of art of interest for the development of tourist activities K9: To know the principles and values of democracy and sustainable development, in particular, respect for human rights and fundamental rights, gender equality and non-discrimination, the principles of universal accessibility and climate change S1: Understand and apply technical and methodological knowledge related to tourism to their work in a professional way, with the ability to elaborate and defend effective and appropriate arguments for problem solving within their subject of study S8: Apply the knowledge, skills and techniques of the different disciplines associated with tourism, such as Economics, Humanities and Business Administration and Management, to the rigorous study of issues related to tourism activities, using the appropriate terminology and the scientific method C2: Apply the understanding of the interrelationships between the physical environment and human societies to the management of the activities of organizations in the tourism sector, using geographical criteria to interpret spaces, landscapes and cartography. C7: To design and implement, in the professional field, tourism offers based on the enhancement of cultural and natural heritage, the promotion of sustainability and the critical consideration of cultural modalities and representations linked to tourism (scientific, literary, artistic, cinematographic, advertising, among others).

To introduce students to the basic ideas of cultural tourism and familiarise them with the work of museums from the point of view of tourism. Program: 1. Cultural tourism: concepts and background. 2. Tourism policies and cultural tourism. 3. Cultural tourism and sustainable development. 4. The impact of tourism on cultural heritage. Creative tourism. 5. Cultural tourism proposals and projects. Creative tourism. 6. Museums. 7. Museum typologies. 8. History of museums in Spain. 9. Museum architecture. 10. Museum management. 11. Museums and heritage interpretation. Translated with DeepL.com (free version)

The teaching methodology will include: - Lectures, in which the knowledge to be acquired by the students will be presented. - Case studies related to cultural tourism and museums. - Practical classes in which students will carry out activities in which they will apply what they have studied about cultural tourism and museums to examples known to them. - Visits to cultural tourism sites and museums. - Viewing of documentaries and films related to the subject.