Introduction to Asian economies in the world of tourism. Special relevance of China, Japan and India.
Asian tourism in Spain: current situation and trends
Motivations and cultural behavior of Asian tourists: comparative analysis
Profile of the Japanese tourist: decision factors, characteristics of their trip and expenditure structure
Chinese tourist profile: decision factors, characteristics of your trip and structure of expenditure
Hindu tourist profile: decision factors, characteristics of your trip and structure of expenditure
Main products and tourist resources for the Asian tourist: cultural, gastronomic, sports tourism, leisure / gaming and shopping tourism.
Communication and promotional actions in countries of origin
Communication and promotional actions in Spain. Adaptation of the offer
Preparation and presentation of group project of a tourist marketing plan in an Asian country.