A) Understand the relevance of the adoption of a marketing approach by companies, as well as the role that corresponds to the commercial management in this process.
B) It will incorporate the main theoretical concepts and practical tools for the detection of market opportunities.
C) You will be able to reflect on the marketing variables that allow you to guide the company towards these opportunities and establish lasting relationships with your customers.
D) Will understand the integration and coherence that must exist between them.
E) Information management will be trained.
F) You will learn to synthesize the readings and to communicate it properly in written and oral form.