Checking date: 17/05/2019


Course: 2019/2020

Market research and public opinion
(13046)
Study: Bachelor in Sociology (208)


Coordinating teacher: FERNANDEZ GONZALEZ, JUAN JESUS

Department assigned to the subject: Department of Social Sciences

Type: Electives
ECTS Credits: 6.0 ECTS

Course:
Semester:




Description of contents: programme
-Introduction to evaluation -Operationalization of indicators -Techniques of social research -Design for impact evaluation -Statistical modelling -Data analysis -Interpretation -Analysis of results
Learning activities and methodology
Theoretical and practical classes
Assessment System
  • % end-of-term-examination 40
  • % of continuous assessment (assigments, laboratory, practicals...) 60
Basic Bibliography
  • Leslie Gofton. Business Market Research. Kogan. 1997
  • Matthew Harrison, ¿Julia Cupman, ¿Oliver Truman . Market Research in Practice. Kogan. 2016

The course syllabus and the academic weekly planning may change due academic events or other reasons.