Coordinating teacher: FERNANDEZ GONZALEZ, JUAN JESUS
Department assigned to the subject: Social Sciences Department
Type: Electives
ECTS Credits: 6.0 ECTS
Course: 4º
Semester:
Description of contents: programme
-Introduction to evaluation
-Operationalization of indicators
-Techniques of social research
-Design for impact evaluation
-Statistical modelling
-Data analysis
-Interpretation
-Analysis of results
Learning activities and methodology
Theoretical and practical classes
Assessment System
% end-of-term-examination 40
% of continuous assessment (assigments, laboratory, practicals...) 60
Basic Bibliography
Leslie Gofton. Business Market Research. Kogan. 1997
Matthew Harrison, ¿Julia Cupman, ¿Oliver Truman . Market Research in Practice. Kogan. 2016
The course syllabus may change due academic events or other reasons.
