Checking date: 27/04/2023


Course: 2023/2024

Development strategies for businesses
(13124)
Bachelor in Employment and Labour Relations (Study Plan 2018) (Plan: 401 - Estudio: 207)


Coordinating teacher: NIETO SANCHEZ, MARIA JESUS

Department assigned to the subject: Mechanical Engineering Department

Type: Compulsory
ECTS Credits: 6.0 ECTS

Course:
Semester:




Objectives
- To know corporate business strategies - To examine the vertical integration strategy (introduction and objectives, costs and benefits). - To analyze the diverfication strategy (introduction, motives, costs and benefits). - To understand the global strategies and the multinacional corporation. - To analyze resources and capabilities (especially, human resources) in the international process. - To understand external strategies and their impact on human resources. - To understand the role of the information technologies and innovation.
Skills and learning outcomes
Description of contents: programme
P.1. Corporate strategy 1. Vertical integration. 2. Management of the value chain: The process of fiirm's disintegration. 3. Diversification strategy. Managing the multibusiness firm. 4. International diversification strategy. Multinational strategies. P.2. Growing and development methods 5. Internal and external growth strategies. Mergers and acquisitions 6. Cooperation. Outsourcing. Networks. P.3. Strategy implementation 7. Selection and effective implementation of strategies 8. Financing business growth strategies 9. Business strategy in the s. XXI: recent trends.
Learning activities and methodology
The competences of knowledge and attitudes will be acquired through magisterial sessions, and preparation of case studies and other types of practices. The magisterial lectures are aimed to teach the necessary technical knowledge and will be reinforced with the discussion of cases in class. Number of exams: 1
Assessment System
  • % end-of-term-examination 60
  • % of continuous assessment (assigments, laboratory, practicals...) 40
Calendar of Continuous assessment
Basic Bibliography
  • GRANT, R.M. . Strategic Analysis. John Wiley and Sons. 2016
Additional Bibliography
  • HILL, C.W.L. y JONES, G.R. (2014): . Strategic Management: An Integrated Approach.. MC Graw Hill.

The course syllabus may change due academic events or other reasons.