The program addresses the strategies necessary for the drafting and presentation of any type of written text or oral speech in the academic environment. The content is structured as follows:
A. ELEMENTS OF ORAL AND WRITTEN TEXTS
1. WHAT IS SAID: How to choose a topic?
The timeliness of the topic and its appropriateness to the context of the communication
What is included and what is discarded
Adaptation to the oral or written production and reception medium. The digital medium
2. HOW IS IT STRUCTURED: How is a text constructed?
The structure of the text: the outline and table of contents
How to begin and end oral and written texts according to the communicative situation
Narrative strategies. Storytelling
3. HOW TO PREPARE: What techniques can be used to prepare a good presentation?
Mnemonic strategies
Rehearsal techniques
4. HOW TO PRESENT: What is the correct and effective way to deliver a speech or presentation?
The correct expressive register or adaptation to the recipient in oral, written, and digital environments
Common mistakes and how to avoid them. Attention to digital media
Use of inclusive language
5. HOW IS IT CARRIED OUT: What is the process involved in writing or presenting a good text?
Elements of an oral presentation (paralanguage, diction, stage fright)
Elements of written language for drafting an academic text
Elements of digital communication. Netiquette or how to behave on the Internet
B. CASE STUDIES
ORAL
- Presentations and videoconferences in an academic context
- Proposal and defense of a project
- Debates
WRITTEN
- Drafting an academic paper
- Drafting a technical report, a research paper or essay
- Written communication in the digital media