Checking date: 09/07/2025 14:14:40


Course: 2025/2026

Industrial property and commercial advertising law
(14103)
Bachelor in Law (Study Plan 2018) (Plan: 397 - Estudio: 206)


Coordinating teacher: RAMOS HERRANZ, ISABEL AURELIA

Department assigned to the subject: Private Law Department

Type: Electives
ECTS Credits: 3.0 ECTS

Course:
Semester:




Requirements (Subjects that are assumed to be known)
-"Contract Law". -"Law of Obligations and Tort Law". - Another requirements.
Objectives
This course, located in the legal and commercial training of future graduates, allow them to acquire: 1) Knowledge: Theoretical and practical, that enable learning. 2) Abilities -Increasing capacity to advise market participants, particularly companies. -Working in groups.
Learning Outcomes
K1: Know basic humanistic contents, oral and written expression, following ethical principles and completing a multidisciplinary training profile. K2: To know the principles and values of democracy and sustainable development, in particular, respect for human rights and fundamental rights, gender equality and non-discrimination, the principles of universal accessibility and climate change. K4: To know the importance of fundamental rights and public freedoms, as well as their scope and content. K7: To know the legal tools and instruments applicable to the interpretation and integration of the legal system, as well as to the resolution of conflicts, in the field of Private Law. K9: Know how institutions such as mediation, auditing or consulting work. K10: To know the institutional organisation of the State and the international and community organisations of which it is a part. K12: Understand the ethical dimension of law and the need to act responsibly in the defence of fundamental rights and social justice. S1: Plan and organize teamwork by making the right decisions based on available information and gathering data in digital environments. S2: Use the information by interpreting relevant data avoiding plagiarism, and in accordance with the academic and professional conventions of the area of study, being able to evaluate the reliability and quality of such information. S3: Apply the necessary skills to search for information in the different legal sources (legal, jurisprudential and doctrinal). S4: Apply organizational skills and critical management of legal knowledge. S5: Correctly diagnose legal problems and apply the appropriate tools for their solution. S6: Identify and appropriately use tools for the resolution of conflicts between individuals. S7: Apply knowledge to identify social processes and possible solutions with rigor, precision and scientific objectivity S8: Apply social, economic and environmental sensitivity to conflict resolution. S9: Correctly and effectively use oratory and legal argumentation. S10: Write and structure legal documents correctly. S11: To develop with autonomy and respect for deontological principles in their work and professional performance. C1: Know how to analyse, elaborate and defend individually a problem in the disciplinary field of the Bachelor's Degree by applying the knowledge, skills, tools and strategies acquired or developed in it. C2: Know and be able to manage interpersonal skills on initiative, responsibility, conflict resolution, negotiation, etc., that are required in the professional field. C3: Select and interpret legal and conventional regulations, jurisprudence and judicial doctrine applicable to different legal systems. C4: Be able to solve complex legal problems by applying creativity and innovative ideas.
Description of contents: programme
. Tema 1. Introduction to Industrial Property Law: 1.1. Concept. Intellectual and Industrial Property. 1.2. Industrial Property entities and organizations. . Tema 2. The patent (I): 2.1. Concept and types. Positive and negatives patentability requirements. 2.2. Software patentability and computer-implemented inventions. 2.3. Patent processing and granting. 2.4. Patent holder rights and obligations . . Tema 3. The patent (II): 3.1. Patent licensing. 3.2. Judicial patent protection 3.3. Utility models. . Tema 4. The trademark (I): 4.1. Concept and types. 4.2. Absolute prohibitions and relative prohibitions. 4.3. Acquisition of the right on the trademark. 4.4. Trademark holder rights and obligations. . Tema 5. The trademark (II): 5.1. Trademark versus Internet Domain Names. 5.2. Judicial trademark protection. 5.3. European Union trademark and international trademark registry. .Tema 6. Trade names, geographical designation, industrial designs and labels of establishment: 6.1.Trade names. 6.2. Geographical designations. 6.3. Industrial designs. 6.4. Labels of establishment. .Tema 7. Advertising Law (I). Regulation: 7.1. Advertising rules of Positive Law. 7.2. Self-regulation. Asociación para la Autorregulación de la Comunicación Comercial, Autocontrol. .Tema 8. Advertising Law (II). Concept and types of illegal advertising: 8.1. Concept. 8.2. Types of illegal advertising 8.3. Protection of women and men in advertising 8.4. Misleading advertising 8.5. Subliminal advertising and unfair advertising. . Tema 9. Advertising Law (III). Advertising in the audiovisual sector. 9.1. Delimitation of the content of the term audiovisual advertising in the General Law on Audiovisual Communication. 9.2. Regulated self-regulation and other types of self-regulation in the audiovisual advertising.. 9.3. Temporary limitations of audiovisual publicity events, parentheses and information programs on advertising activity. 9.4. Minors protections. 9.5. Alcoholic beverages advertising. . Tema 10. Advertising on electronic media [Advertising Law (IV)]. 10.1. Information about the advertising event. Sending unsolicited advertising by electronic means. 10.2. Big Data and cookies legal system. 10.3. Influencers and advertising.
Learning activities and methodology
Theoretical part: Explanation of the matters that appear in the program of the subject. Coordinating it with the practical part of the subject. There will be able to be analyzed relevant judgments or other documents related to the subject. This way, the formation of the students will nourish of the explanations of the Teacher, the analyzed documents, the experiences of the practical part of the subject. Practical part: Solving practical cases and analysis of cases, in order to facilitate understanding of the subject and adjust the theoretical to the practical suppositions. . Normas de uso de inteligencia artificial (AI, Artificial Intelligence), por parte de los estudiantes: Si la utilización de IA (A)) por el/la estudiante diera lugar a fraude académico por falsear los resultados de un examen o trabajo requerido para acreditar el rendimiento académico, se aplicará lo dispuesto en el Reglamento de la Universidad Carlos III de Madrid de desarrollo parcial de la Ley 3/2022, de 24 de febrero, de convivencia universitaria. . Para la completa formación de los graduados futuros es recomendable cursar esta asignatura. Así se pone de manifiesto en su proyección profesional (ejercicio de la abogacía, judicatura, notarías, registrador mercantil, oficinas de patentes y marcas, docencia universitaria, etc.).
Assessment System
  • % end-of-term-examination/test 40
  • % of continuous assessment (assigments, laboratory, practicals...) 60

Calendar of Continuous assessment


Extraordinary call: regulations
Basic Bibliography
  • BROSETA PONT, MANUEL Y MARTÍNEZ SANZ, FERNANDO. MANUAL DE DERECHO MERCANTIL. TECNOS. ÚLTIMA EDICIÓN
  • RAMOS HERRANZ, I.. INFLUENCERS Y PUBLICIDAD, . ARANZADI LA LEY, . 2024
  • RAMOS HERRANZ, I.. LA PUBLICIDAD DE BEBIDAS ALCOHÓLICAS. THOMSON REUTERS ARANZADI. 2022
  • RAMOS HERRANZ, ISABEL. LA PUBLICIDAD EN EL SECTOR AUDIOVISUAL. THOMSON REUTERS ARANZADI. 2015
  • RAMOS HERRANZ, ISABEL. LA PROTECCIÓN DE LOS MENORES DE EDAD EN LA PUBLICIDAD INFANTIL DE JUGUETES. THOMSON REUTERS ARANZADI. 2019
Additional Bibliography
  • RAMOS, Isabel. El nuevo concepto de marca en la modificación de la Ley de Marcas, y en su Reglamento de ejecución, para adaptarse a la Directiva de Marcas de 2015¿, Revista de Derecho Privado, nº 104, 2020, p. 35-45.. Revista de Derecho Privado, nº 104. p. 35-45.
  • TATO, ANXO. La autorregulación publicitaria. Thomson Reuters Aranzadi. 2020
Detailed subject contents or complementary information about assessment system of B.T.

The course syllabus may change due academic events or other reasons.


More information: https://www.uc3m.es/ss/Satellite/GruposInvestigacion/es/Detalle/Organismo_C/1371210214849/1371325139947/Propiedad_Industrial_y_Nuevas_Tecnologias_(PROINDTEN)