Checking date: 29/03/2023

Course: 2023/2024

Politics and Comunication
Bachelor in Political Science (Plan: 396 - Estudio: 205)

Coordinating teacher: SANCHEZ MEDERO, RUBEN

Department assigned to the subject: Social Sciences Department

Type: Compulsory
ECTS Credits: 6.0 ECTS


Requirements (Subjects that are assumed to be known)
Political actors Political behaviour Electoral analysis
Analyse the political process based on the theories, processes and agents of political communications. Gain in-depth knowledge of the functioning and logic of media and communication strategies in political arenas, as well as the relationship between the media and the political institutions.
Skills and learning outcomes
Description of contents: programme
Programme details: 1.- Principles of political communication 2.- Media systems and political systems 3.- Political communication effects 4.- Permanent campaign 5.- Corporate communication 6.- Public opinion research 7.- Lobbying, advocacy, grassroots┬┐ 8.- Electoral campaigns 9.- Digital strategies for political campaign 10.- Media and communication research methods
Learning activities and methodology
The course content is balanced between practical and theoretical contents. During the lectures will be presented, supported by previous readings that students must make the main concepts of the subject. This course is comprised of twenty eight lectures, two lectures per week. Student work for this course includes two essays, reading of selected materials, practices and class participation. The students will be assessed by written examinations, class participation and presentations, essays, exercises on assigned readings and workshop cases.
Assessment System
  • % end-of-term-examination 60
  • % of continuous assessment (assigments, laboratory, practicals...) 40
Calendar of Continuous assessment
Basic Bibliography
  • Brants, Kees y Voltmer, Katrin . Political Communication in Postmodern Democracy: Challenging the Primacy of Politics. . Londres: Palgrave Macmillan. 2011
  • Erik P. Bucy, R. Lance Holbert. Sourcebook for Political Communication Research Methods, Measures, and Analytical Techniques. Routledge. 2013
  • Fairclough, Norman . Political Discourse Analysis: A Method for Advanced Students.. Londres: Routledge.. 2013
  • Frank Esser, Thomas Hanitzsch. The Handbook of Comparative Communication Research. Routledge. 2013
  • Hamelink, Cees J. . Global Communication. . Londres: SAGE Publications.. 2013
  • Semetko, Holli A. y Scammel, Margaret . The SAGE handbook of political communication. Londres: SAGE Publications.. 2012
Additional Bibliography
  • Edward L. Bernays. Public Relations. University of Oklahoma Press. 1977
  • Yochai Benkler, Robert Faris & Hal Roberts . Network Propaganda: Manipulation, Disinformation, and Radicalization in American Politics. Oxford University Press. 2018
  • Andrew Chadwick. Internet Politics: States, Citizens, and New Communication Technologies. Oxford University Press. 2006
  • Bernard Grofman, Alexander H. Trechsel, Mark Franklin. The Internet and Democracy in Global Perspective Voters, Candidates, Parties, and Social Movements. Springer. 2014
  • Bogdan P¿tru¿, Monica P¿tru¿. Social media in politics : case studies on the political power of social media . Springer. 2014
  • Dan Schill, Rita Kirk, Amy E. Jasperson. Political communication in real time : theoretical and applied research approaches . Routledge. 2017
  • Donald L. Conover. Political Psychology: New Ideas for Activists. Words Matter. 2015
  • Donald Pfaff. How the Vertebrate Brain Regulates Behavior. Direct from the Lab. Harvard University Press. 2017
  • Elizabeth Anne Bailey. Political Participation on Social Media. The Lived Experience of Online Debate. Palgrave. 2021
  • Frank Esser, Thomas Hanitzsch. Handbook of comparative communication research . Routledge. 2012
  • George E. Marcus . Political Psychology: Neuroscience, Genetics, and Politics . Oxford University Press. 2013
  • Giovanna Cosenza. Semiotica della comunicazione politica. Carocci. 2007
  • Julia Schwanholz, Todd S. Graham, Peter-Tobias Stoll. Managing Democracy in the Digital Age Internet Regulation, Social Media Use, and Online Civic Engagement. Springer. 2018
  • Karin Wahl-Jorgensen . Emotions, Media and Politics. Polity Press. 2019
  • Kees Brants, Katrin Voltmer. Political Communication in Postmodern Democracy Challenging the Primacy of Politics. Palgrave. 2011
  • Kristina Boréus. Migrants and Natives - 'Them' and 'Us' Mainstream and Radical Right Political Rhetoric in Europe. Sage Swifts. 2021
  • Maria Korolkova, Timothy Barker. Miscommunications: Errors, Mistakes, Media. Bloomsbury. 2021
  • Markus Prior. Post-broadcast democracy: How media choice increases inequality in political involvement and polarizes elections. Cambridge University Press. 2007
  • Michael Bruter and Sarah Harrison . Inside the Mind of a Voter: A New Approach to Electoral Psychology. Princeton University Press. 2020
  • Natalie Jomini Stroud & Shannon McGregor. Digital discussions : how big data informs political communication. Routledge. 2018
  • Nicholas Baer, Maggie Hennefeld, Laura Horak, Gunnar Iversen. Unwatchable. Rutgers University Press. 2019
  • Ofer Feldman, Sonja Zmerli. The Psychology of Political Communicators How Politicians, Culture, and the Media Construct and Shape Public Discourse. Routledge. 2018
  • Paolo Gerbaudo. The digital party : political organisation and online democracy. Pluto Press. 2018
  • Peter Dahlgren. Media and Political Engagement. Citizens, Communication and Democracy. Cambridge University Press. 2009
  • Richard M. Perloff. The dynamics of political communication: Media and politics in a digital age. Routledge. 2014
  • Roger Eatwell & Matthew Goodwin. National Populism. The Revolt Against Liberal Democracy.. Pelican Books. 2018
  • Stephanie Dornschneider. Hot contention, cool abstention : positive emotions and protest behavior during the Arab Spring. Oxford University Press. 2021
  • Thomas Meyer. Media Democracy: How the Media Colonize Politics. 2002. Blackwell Publishing

The course syllabus may change due academic events or other reasons.