New business models -Concept and basic elements of a business model - Methodology for generating new business models: Business Model Canvas - Best practices and innovation in business models Design thinking and Lean startup - Design Thinking and Lean Startup: similarities and differences. - Design Thinking: design of services and products centered on the user - Lean startup: principles and implementation.

THEORY CLASS. Exhibitions in the teacher's class with support of computer and audiovisual media, in which the main concepts of the subject are developed and the materials and bibliography are provided to complement the students' learning. PRACTICES. Resolution of practical cases, problems, etc. raised by the teacher individually or in groups. INDIVIDUAL OR GROUP STUDENT WORK. TUTORIAL SESSIONS. Individualized assistance (individual tutorials) or group (collective tutorials) to students by the teacher.