Checking date: 17/04/2018

Course: 2018/2019

Digital Marketing
Study: Bachelor in Business Administration (204)

Coordinating teacher: ESTEBAN BRAVO, MERCEDES

Department assigned to the subject: Department of Business Administration

Type: Electives
ECTS Credits: 6.0 ECTS


Competences and skills that will be acquired and learning results. Further information on this link
Description of contents: programme
Learning activities and methodology
Assessment System
  • % end-of-term-examination 50
  • % of continuous assessment (assigments, laboratory, practicals...) 50
Basic Bibliography
  • Ryan, Damian. Understanding Digital Marketing: marketing strategies for engaging the digital generation. Kogan Page. 2014
  • Kingsnorth, Simon. Digital marketing strategy: an integrated approach to online marketing. Kogan Page. 2016

The course syllabus and the academic weekly planning may change due academic events or other reasons.