1.- Knowledge Concepts to fulfill the responsibility of sales management. Financial and accounting tools to manage the commercial strategy. Digital tools of commercial management. Basic fundamentals of presentations and business negotiation. Theories of team management and leadership techniques. 2. Specific skills: Understanding of an operating account and balance sheets and analyze a pricing and margin strategy. Ability to use digital tools to measure marketing mix as well as customer tracking (CRM), supply chain, etc. Negotiation skills with ethics and value. Leading and managing with motivation, initiative, support to the team 3. Skills: Problem solving and decision making. Interpersonal skills: Listen, argue, guide, lead and negotiate. 4. Attitudes Acquiring an ethical behavior in management Ability to defend their points of view. Adopt a positive attitude to solve unfavorable marketing situations.

Topic 1 - Today's client Topic 2- Contemporary Sale Topic 3 - CRM, Sales Technology and Sales Analysis Topic 4 - Prospecting clients and communicating the message Topic 5 - Negotiation and closing of the sale Topic 6 - Organization of the territory Topic 7 - Recruitment, selection and training Topic 8 - Motivation and animation of sellers Topic 9 - Remunerate and evaluate sales Topic 10 - International sales prospects. Sales ethics issues