Checking date: 16/04/2018

Course: 2018/2019

Financial and service marketing
Study: Bachelor in Business Administration (204)

Coordinating teacher: DUQUE ZULUAGA, LOLA CRISTINA

Department assigned to the subject: Department of Business Administration

Type: Electives
ECTS Credits: 6.0 ECTS


Students are expected to have completed
Competences and skills that will be acquired and learning results. Further information on this link
Description of contents: programme
Learning activities and methodology
Assessment System
  • % end-of-term-examination 50
  • % of continuous assessment (assigments, laboratory, practicals...) 50
Basic Bibliography
  • Castelló. Gestión comercial de servicios financieros. ESIC. 2007
  • Eiglier, Langeard. Servucción: Marketing de Servicios. McGrawHill. 1989
  • Embid, Davila, Zorrilla. Marketing Financiero. McGrawHill. 1998
  • Ennew, Watkins, Wright. Marketing Financial Services. Butterworth Heinemann. 2000
  • Hoffman, Bateson. Fundamentos de Marketing de Servicios. Thomson. 2002
  • Lovelock. Services Marketing. Prentice Hall International. 1996
  • Lovelock, Vandermerwe, Lewis. Services Marketing. Prentice Hall Europe. 1999
  • McGoldrick, Greenland. Retailing of financial services. McGrawHill. 1994
  • Meidan. Marketing Financial Services. Macmillan. 1996
  • Rivera Camino, Mas Hernández. Marketing financiero: Estrategia y planes de acción para mercados complejos. ESIC. 2015
  • Rust, Zahorik, Keiningham. Service Marketing. Harper Collins. 1996
  • Sebastián González. Gestión bancaria: los nuevos retos en un entorno global. MacGraw-Hill. 2001
  • Zeithaml. Marketing de servicios: un enfoque de integración del cliente a la empresa. McGraw-Hill. 2002
Additional Bibliography
  • Berry, Parasuraman. Marketing de Servicios: La calidad como meta. Gestion y Empresa-Parramón. 1993
  • Huete, D'Andrea, Reynoso, Lovelock. Administración de Servicios. Pearson-PrenticeHall. 2004
  • Zeithaml, Parasuraman, Berry. Delivering quality service : balancing customer perceptions and expectations. Free Press. 1990

The course syllabus and the academic weekly planning may change due academic events or other reasons.