Checking date: 03/04/2018

Course: 2018/2019

Markets Research
Study: Bachelor in Business Administration (204)

Coordinating teacher: BARROSO LUDEÑA, ALICIA

Department assigned to the subject: Department of Business Administration

Type: Electives
ECTS Credits: 6.0 ECTS


Students are expected to have completed
Competences and skills that will be acquired and learning results. Further information on this link
Description of contents: programme
Learning activities and methodology
Assessment System
  • % end-of-term-examination 50
  • % of continuous assessment (assigments, laboratory, practicals...) 50
Basic Bibliography
  • HAIR, J.F.; BUSH, R.P.; ORTINAU, D.J.. Marketing Research: within a changing information environment. McGraw-Hill/ Irwin. 2003
  • MALHOTRA, N.. Marketing Research: An applied Orientation. Prentice Hall. 5ª Ed. 2006
Additional Bibliography
  • DILLON, W. R.; MADDEN, T. J.; FIRTLE, N.. Marketing Research Within a Changing Envioronment. McGraw Hill. 2004..
  • PEÑA, D.. "Análisis de Datos Multivariantes". McGraw Hill. 2002.

The course syllabus and the academic weekly planning may change due academic events or other reasons.