Checking date: 21/03/2018

Course: 2018/2019

Consumer Behaviour
Study: Bachelor in Business Administration (204)

Coordinating teacher: RIVERA CAMINO, JAIME EDUARDO

Department assigned to the subject: Department of Business Administration

Type: Electives
ECTS Credits: 6.0 ECTS


Competences and skills that will be acquired and learning results. Further information on this link
Description of contents: programme
Learning activities and methodology
Assessment System
  • % end-of-term-examination 50
  • % of continuous assessment (assigments, laboratory, practicals...) 50
Basic Bibliography
  • Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters. Consumer Behavior. Cengage Learning. 2012
Additional Bibliography
  • Frank Kardes, Maria Cronley, Thomas Cline. Consumer Behavior. Cengage Learning. 2012

The course syllabus and the academic weekly planning may change due academic events or other reasons.