Study: Bachelor in Business Administration (204)
Coordinating teacher: VIDAL SANZ, JOSE MANUEL
Department assigned to the subject: Department of Business Administration
ECTS Credits: 6.0 ECTS
Students are expected to have completed
Description of contents: programme
Learning activities and methodology
- % end-of-term-examination 0
- % of continuous assessment (assigments, laboratory, practicals...) 100
- Jean-Jacques Lambin, Ruben Chumpitaz and Isabelle Schuiling. Market-Driven Management. Macmillan.
- Philip Kotler, Keller Kevin Lane. Marketing management. Pearson, Prentice House.
- William R. Dillon, Thomas J. Madden. Marketing research in a marketing environment. Irwin.
The course syllabus and the academic weekly planning may change due academic events or other reasons.