Checking date: 03/04/2018

Course: 2018/2019

Study: Bachelor in Business Administration (204)

Coordinating teacher: VIDAL SANZ, JOSE MANUEL

Department assigned to the subject: Department of Business Administration

Type: Compulsory
ECTS Credits: 6.0 ECTS


Students are expected to have completed
Competences and skills that will be acquired and learning results. Further information on this link
Description of contents: programme
Learning activities and methodology
Assessment System
  • % end-of-term-examination 0
  • % of continuous assessment (assigments, laboratory, practicals...) 100
Basic Bibliography
  • Jean-Jacques Lambin, Ruben Chumpitaz and Isabelle Schuiling. Market-Driven Management. Macmillan.
Additional Bibliography
  • Philip Kotler, Keller Kevin Lane. Marketing management. Pearson, Prentice House.
  • William R. Dillon, Thomas J. Madden. Marketing research in a marketing environment. Irwin.

The course syllabus and the academic weekly planning may change due academic events or other reasons.