Section I: Key Concepts for Digital Business 1. Introduction to the digital economy and key concepts. 2. A Model for Digital Business. 3. Analysis of the Digital Environment. 4. Digital Market Analysis. Section II. Application of the Model 5. Digital Business Strategy. 6. Effect of the Internet on Business. 7. Effect of the internet on consumer behavior. 8. Infrastructure management in digital businesses. 9. Digital Marketing: channels and communication. 10. Smart Digital Business Development. 11. Extensions