Checking date: 30/04/2025 11:50:02


Course: 2025/2026

Data Analysis and Visualization
(20352)
Bachelor in data and business analytics (Plan: 560 - Estudio: 203)


Coordinating teacher: UCAR MARQUES, IÑAKI

Department assigned to the subject: Statistics Department

Type: Basic Core
ECTS Credits: 6.0 ECTS

Course:
Semester:




Objectives
- Knowledge of the general principles of analytical design, graphical elements and their visual perception. - Knowledge of data types, their properties, and basic handling. - Ability to select the type of representation and graphic elements most appropriate to the type of data and the result to be communicated. - Ability to read, understand, analyze and elaborate graphic representations with multivariate data.
Description of contents: programme
1. Fundamentals of statistical graphs 1.1. Why graphics 1.2. Graphical integrity 1.3. Graphical perception 1.4. Principles of graphical representation 2. The grammar of statistical graphs 2.1. Building graphs layer by layer 2.2. Guides and scales 2.3. Coordinate systems 2.4. Facets 2.5. Themes 3. Exploratory data analysis 3.1. Types of variables 3.2. Univariate analysis 3.3. Bivariate analysis 3.4. Multivariate analysis 3.5. Catalog of graphs and applications 4. Advanced data exploration 4.1. Geospatial analysis and maps 4.2. Network analysis and flow charts 4.3. Animation, interactivity, and other resources 5. Use cases in Statistics
Learning activities and methodology
- Theoretical-practical classes: Presentation of concepts, development of the theory, examples, and synchronous work with students. - Group work: Resolution of practical cases proposed by the professor in group activities. - Evaluation sessions: Presentation and discussion in class, moderated by the professor, of the proposed practical cases.
Assessment System
  • % end-of-term-examination/test 0
  • % of continuous assessment (assigments, laboratory, practicals...) 100




Extraordinary call: regulations
Basic Bibliography
  • Munzner, T.. Visualization analysis and design. CRC Press. 2014
  • Tufte, E. R.. The visual display of quantitative information. Graphics Press. 2018
  • Wickham, H., & Sievert, C.. ggplot2: Elegant graphics for data analysis. Springer. 2016
Additional Bibliography
  • Cleveland, W. S.. The elements of graphing data. Wadsworth Inc. 1985
  • Meirelles, I.. Design for information. Rockport Publishers. 2013
  • Rahlf, T.. Data Visualisation with R: 111 examples. Springer. 2019
  • Tufte, E. R.. Envisioning information. Grahpics Press. 2018
  • Tufte, E. R.. Visual explanations: Images and quantities, evidence and narrative. Grahpics Press. 2019
  • Tufte, E. R.. Beautiful evidence. Grahpics Press. 2019
  • Ware, C.. Information visualization: Perception for design. Elsevier. 2021
  • Wilkinson, L.. The grammar of graphics. Springer New York. 2005

The course syllabus may change due academic events or other reasons.