Checking date: 29/09/2021


Course: 2021/2022

Consumer behavior models
(13735)
Study: Bachelor in Statistics and Business (203)


Coordinating teacher: RIVERA CAMINO, JAIME EDUARDO

Department assigned to the subject: Department of Business Administration

Type: Electives
ECTS Credits: 6.0 ECTS

Course:
Semester:




Assessment System
  • % end-of-term-examination 40
  • % of continuous assessment (assigments, laboratory, practicals...) 60
Calendar of Continuous assessment
Basic Bibliography
  • Isabelle Szmigin, Maria Piacentini. Consumer Behaviour. Oxford University Press. 2018
Additional Bibliography
  • Frank Kardes, Maria Cronley, Thomas Cline. Consumer Behavior. Cengage Learning. 2010

The course syllabus may change due academic events or other reasons.