Upon completion of this course, the student will be able to: Understand and apply the fundamental concepts of user research and its role in User Experience (UX) design. Identify and select the most appropriate UX research methods for each phase of the design process, recognising their advantages, disadvantages and possible biases. Plan, design and execute user studies, including creating scripts, recruiting participants and conducting interviews. Analyse and synthesise research data to identify user needs, motivations and weaknesses. Create user-centred design tools such as personas, user stories and user journey maps. Formulate clear problem statements and value propositions based on research. Incorporate accessibility principles from the early stages of UX research. Conduct competitive analysis to inform design decisions.

Theory: - User definition. - UX design frameworks. - Empathising, defining and ideating. - UX research. - Methods and biases in UX research. - Creating, conducting and documenting interviews. - Creating user stories. - Accessibility in the UX research phase. - Creating and defining problem statements. - Defining value propositions. - Psychological principles that influence design. - Defining user problems. - Competitive audits. Practice: - Analysis of UX research methods. - Integration of research into the design process. - Recruiting users for usability studies. - Conducting user interviews. - Detection of user weaknesses. - Creating personas. - Defining the user journey. - Create a user journey map. - Create problem statements and hypotheses.

- Theoretical and practical classes. - Partial and final exams. - Individual student work. - Group work.