At the end of this course, the student will be able to: Understand the fundamental concepts of branding, brand image and the brand experience process. Develop coherent brand strategies, defining the vision, mission and values of a brand. Apply storytelling techniques to build powerful brand narratives and connect emotionally with the audience. Identify and analyse customer needs to align the brand's value proposition. Design effective visual and verbal brand identities, including logos, taglines and visual systems. Create and manage a strong personal brand and a professional online presence. Develop an engaging and effective UX/brand design portfolio. Conduct visual research to inform the brand design process. Prepare and deliver compelling presentations of brand design proposals.

Theory - Brand and brand image. - Building a successful brand. - Brand experience process. - Brand strategy. Vision and mission. - Storytelling. - Knowing customer needs. - Connecting with the audience. - Brand identity design. - Introduction to UX design portfolios. - Best practices for portfolio creation. - Best practices for creating an online presence. - Visual research. Practice - Creating logos and taglines. - Style panels and moods. - Creating portfolios. - Exploring personal branding. - Personal branding and online presence. - Creating visual identity and media kit. - Preparing brand design presentations.

- Theoretical and practical classes. - Partial and final exams. - Individual student work. - Group work.