Checking date: 06/05/2025 16:39:46


Course: 2025/2026

Geopolitics of audiovisual
(19750)
Master in Applied Research in Media (Plan: 516 - Estudio: 248)
EPH


Coordinating teacher: ALBORNOZ ESPIÑEIRA, LUIS ALFONSO

Department assigned to the subject: Communication and Media Studies Department

Type: Electives
ECTS Credits: 6.0 ECTS

Course:
Semester:

Branch of knowledge: Social Sciences and Law



Requirements (Subjects that are assumed to be known)
Not necesary.
Objectives
1. Knowledge of the status of audiovisual narratives and their circulation in a highly globalized world. 2. Understanding the role played by states and audiovisual companies in contemporary geopolitics. 3. Understanding and analysis of the phenomena of transnationalisation in the audiovisual field. 4. Analysis and reflection on the transformations of the audiovisual industry in the era of online platforms.
Learning Outcomes
Description of contents: programme
The course proposes the study of the relations established at the international level by the major contemporary geopolitical actors (mainly the States, but not exclusively) in the field of the audiovisual industry. Understanding that audiovisual goods and services intrinsically have a double dimension: a cultural dimension -symbolic and identitarian- and an economic dimension. To this end, from a historical perspective dating back to the first decades of the last century, and based on the tradition of studies in communication and culture, the course reviews the processes led by different countries and companies in their quest to increase/limit the political influence and economic benefits derived from the international circulation of audiovisual goods and services. Focusing on the film and television industries, 'Geopolitics of the Audiovisual' reviews notions such as communication policies, soft power, public diplomacy, cultural imperialism, cultural proximity or audiovisual diversity. 1.- Transnationalisation of cultural industries 2.- Cultural imperialism. 3.- Platform imperialism. 4.- Netflix: a new agent of imperialism? 5.- Netflix in Latin America. 6.- Netflix as a political actor.
Learning activities and methodology
Master classes accompanied by presentations and audiovisual resources. Students' reading of reference texts (in English and Spanish): presentation and discussion in class. Work and oral presentation on a subject of the student's choice. Debate.
Assessment System
  • % end-of-term-examination 40
  • % of continuous assessment (assigments, laboratory, practicals...) 60




Basic Bibliography
  • Albornoz, Luis A.. Poder, medios, cultura. Una mirada crítica desde la economía política de la comunicación. Buenos Aires: Paidós. 2011
  • Albornoz, Luis A. and García Leiva, Mª Trinidad (eds.). Audiovisual Industries and Diversity: Economics and Policies in the Digital Era. New York/London: Routledge (Studies in Media and Cultural Industries). 2019
  • Albornoz, Luis A. and García Leiva, Mª Trinidad (eds.). Audiovisual Industries and Diversity: Economics and Policies in the Digital Era. New York/London: Routledge (Studies in Media and Cultural Industries). 2019
  • Albornoz, Luis A. y García Leiva, Mª Trinidad (eds.). El audiovisual en la era digital: políticas y estrategias para la diversidad. Madrid: Cátedra. 2017
  • Albornoz, Luis A. y García Leiva, Mª Trinidad (eds.). Albornoz, L.A. y García Leiva, M.T. (eds.) Diversidad e industria audiovisual: el desafío cultural del siglo XX. México D.F.: Fondo de Cultura Económica. 2017
  • Artz, Lee (Ed.). Global Media Dialogues. Industry, Politics, and Culture. Routledge. 2023
  • Bhutto, Fatima. New Kings of the World. Columbia Global Reports. 2019
  • Boyd-Barrett, Oliver. Media Imperialism. London: SAGE. 2015
  • Boyd-Barrett, Oliver. Media Imperialism. London: SAGE. 2015
  • Chalaby, Jean K. (ed.). Transnational Television Worldwide. Towards a New Media Order. London: I.B. Tauris. 2005
  • Cull, Nicholas J.. Public Diplomacy. Foundations for Global Engagement in the Digital Age. Cambridge: Polity Press. 2019
  • De Beukelaer, Christian and Spence, Kim-Marie. Global Cultural Economy. New York: Routledge. 2019
  • Gournay, Bernard. Contra Hollywood: estrategias europeas del mercado cinematográfico y audiovisual. Barcelona: Edicions Bellatera (Biblioteca del Ciudadano). 2004
  • Guback, Thomas H.. La industria internacional del cine. Editorial Fundamentos. 1980
  • Guback, Thomas and Varis, Tapio. Transnational Communication and Cultural Industries. Paris: UNESCO. 1982
  • Hamelink, Cees J.. Global Communication. London: SAGE. 2015
  • Lobato, Ramon. Netflix Nations: The Geography of Digital Distribution. New York: New York University Press. 2019
  • Mattelart, Armand. Diversidad cultural y mundialización. Barcelona: Paidós (Comunicación 168). 2006
  • McQuail, Denis. La acción de los medios. Los medios de comunicación y el interés público. Buenos Aires: Amorrortu editores.. 1998
  • Miller, Toby; Govil, Nitin; McMurria, John y Maxwell, Richard. El nuevo Hollywood: del imperialismo cultural a las leyes del marketing. Barcelona: Paidós. 2005
  • Smits, Roderik. Gatekeeping in the Evolving Business of Independent Film Distribution. Palgrave. 2019
  • Srnicek, Nick 2018. Capitalismo de plataformas. Buenos Aires: Caja Negra Editora (colección Futuros Próximos). 2018
  • Srnicek, Nick 2018. Capitalismo de plataformas. Buenos Aires: Caja Negra Editora (colección Futuros Próximos). 2018
  • Thussu, Daya K.. Changing Geopolitics of Global Communication. Routledge. 2025
Additional Bibliography
  • Sparks, Collin. Globalization, Development and the Mass Media. SAGE Pub.. 2007
Detailed subject contents or complementary information about assessment system of B.T.

The course syllabus may change due academic events or other reasons.