SKILLS AND COMPETENCES: Basic - To understand the main research perspectives within the field of communication. General - To introduce students to a variety of empirical research carried out in the field, using the general and specialized resources available at UC3M Library Specific - To acquire an in-depth and critical knowledge on the current challenges of social communication, so that students can pose and carry out research work in order to meet such challenges. LEARNING OUTCOMES: 1. Understanding key theories and methods in social communication 2. Applying communication theories to the analysis of current issues in the field. 3. Getting to know the different research resources available through UC3M Library

THIS SUBJECT DOES NOT APPLY OR INCORPORAte AI (ARTIFICIAL INTELLIGENCE) BLOCK I: THE CONCEPT OF COMMUNICATION AND THE IMPORTANCE OF MASS COMMUNICATION. COMMUNICATION MODELS. BLOCK II: THEORIES OF COMMUNICATION AS A SCIENTIFIC DISCIPLINE. TECHNOLOGICAL INNOVATION. Technology Studies and Technological Determinism BLOCK III: SPECIALIZED JOURNALISM Versus SOCIAL JOURNALISM (current information). BLOCK IV. Resources available for research in social communication. Keys to preparing an academic research work.

- Lectures and workshops - Tutoring based on selected readings - Case studies, practical activities, debates, etc.