Department assigned to the subject: Business Administration Department
Type: Electives
ECTS Credits: 3.0 ECTS
Course: 1º
Semester: 2º
Objectives
Understanding the entrepreneurship field
Understanding how to generate and evaluate business ideas
Understanding how to build an effective business plan
Understanding how to develop the strategic plan
Understanding how to develop the marketing plan
Understanding how to develop other major section of the business plan. Financial plan
- Introduction to Entrepreneurship
- Generation and assessment of business ideas
- Business model
- The business plan
- The strategic plan
- The marketing plan
- Other major sections of the business plan. Financial plan
Learning activities and methodology
The class will combine the exposition of theoretical concepts with the pedagogical use of case studies that will serve as illustration of the concepts.
The students are required to prepare readings and cases in advance and to be actively involved in class discussions
During the course, the students will develop a business idea in teams (strategic and marketing plan).
Assessment System
% end-of-term-examination 55
% of continuous assessment (assigments, laboratory, practicals...) 45
