1. The student will complete a professional internship in advertising agencies, media agencies, corporate or institutional communication departments, marketing departments, or other organizations directly related to the content and focus of the Master¿s program. 2. The internship must be approved by the Master¿s program management, taking into account the functions to be performed. These functions should provide the opportunity to apply the knowledge acquired during the Master¿s, as well as to gain new knowledge and develop the skills and competencies required for the professional profiles targeted by the program.

It is a subject in which the student of the Master's Degree in Advertising Communication is expected to apply the skills acquired in the Master's Degree, particularly as follows: - Ability to defend a business communication plan. - To adopt a positive and enterprising attitude to resolve real situations. - To motivate, demonstrate and defend ideas. - To develop a spirit of collaboration and inclination to share ideas and results. - To encourage the ability to search for new opportunities in the field of advertising communication. The companies in which the student do the internship have to meet a series of requirements, they have to work in the field of communication, advertising or marketing or have these departments, so that they can provide knowledge and experience to the student in line and coherence with the Master. Of the 180 compulsory hours, 70% have to be im-person hours in the offices (with some exceptions where the student will work remotely).

LEARNING ACTIVITIES Individual student work Internship placement in a collaborating organization TEACHING METHODOLOGY Lectures delivered by the professor with the support of digital and audiovisual media, in which the main concepts of the subject are developed and bibliographic references are provided to complement students learning. Critical reading of texts and viewing of audiovisual materials recommended by the course instructor, such as press articles, videos, advertising campaigns, reports, manuals, and/or academic papers, either for later discussion in class or to broaden and consolidate knowledge of the subject. Resolution of practical cases proposed by the professor on communication and advertising, carried out individually or in groups. Class presentations and discussions, moderated by the professor, on topics related to the content of the subject as well as on practical case studies. Preparation of assignments and reports, either individually or in groups. External academic internships.

Final Report on the Company Internship Each student, at the end of the mandatory 180 hours which will be assessable, will submit within a one week an intership report, which will be complemented by the evaluation made by the intership representative of the company in charge of the student. The internship report will have the following contents: - A detailed description of the company: the field (and the position of the company within the field), the organizational structure (for example the organization chart of the company, the department in which the student worked, if it is in an agency of advertising: creative department, accounts, media, planning, production etc.), the marketing or communication works carried out by the company. - The services or work done by the student at the company. - Describing in detail one or two specific work assignments and explaining the student what he learned from them. - Describe the conclusions gained by the interships. The assessment by the intership representative of the company in charge of the student will take into account the following aspects: - Behaviour at work. - Administration - Stability and self-confidence. - Cognitive abilities. - Social competence. - General assessment, from 1 to 10 points. Evaluation criteria: 70%: Assessment by the intership representative of the company in charge of the student 20%: Behavior, attitude and predisposition that the student in regards of the subject. 10%: Quality of the internship report.