That students know how to apply the knowledge acquired and their problem-solving skills in new or unfamiliar environments within broader (or multidisciplinary) contexts related to their area of study. Students are able to integrate knowledge and deal with the complexity of making judgements on the basis of incomplete or limited information, including reflections on the social and ethical responsibilities linked to the application of their knowledge and judgements. That students possess the learning skills that will enable them to continue studying. Analyse the different indicators that allow them to understand the relevance of Spanish tourism in the world. Interpret the ways of promoting the growth of the national, regional and local tourist offer, based on cultural and natural resources. For students to interpret the keys to territorial balance and the cultural integration of marginalised areas. Identify the tourist fabric as the integration of natural and cultural assets, establishing relations of commitment and balance between both realities. Apply the capacity for teamwork in subjects related to cultural and natural heritage. To adequately handle the use of innovative concepts linked to tourism management. Define a working methodology, from fieldwork to the interpretation and publication of the results in the field of tourism resource management. Evaluate the strategic role of tourism for the economic development of villages and the enhancement and active conservation of natural and cultural resources. Analyse the sources of information for the analysis of tourist areas and activities. To be able to interpret social and cultural diversity. Identify the specific tools to develop tourist activities and products based on environmental and cultural resources without jeopardising the conservation of resources and the sustainability of tourist activity. Value the critical spirit for a permanent improvement of the tourist product, taking the initiative in the renovation and permanent updating of the offers. Apply the economic, legal, social and political variables involved in tourism in order to promote assets of cultural and natural interest. Decide on the planning of tourist areas. Acquire knowledge to respond to new challenges in tourism entrepreneurship. Analyse the state of conservation and quality of cultural assets linked to the world of tourism. Demonstrate knowledge in the field of tourism. Identify problems and potential of tourist resources and spaces. Drawing up diagnoses and strategies for territories and tourist destinations. Drawing up catalogues of assets of natural and ethnographic interest. Drawing up catalogues of assets of historical, artistic, archaeological and industrial interest. Evaluate the strengths and weaknesses of cultural and natural tourism products in order to be able to carry out better work from the point of view of sustainability and resource management. Handle the specific tools for the development and design of tourism projects linked to historical and natural heritage. LEARNING OUTCOMES Develop the skills acquired during their stay in the master's degree in an activity linked to a tourism company.

The contents that are intended are those of everyday work in companies and institutions involved in cultural and natural tourism (State, Autonomous Communities, Provincial Councils, Councils, Councils, Town Councils with a strong tourist or cultural component). The emphasis will be placed on the application of the teaching acquired in the classroom to the contents related to the usual processes and tasks of cultural and natural tourism companies. Knowledge from the inside of the mechanisms of management, design, marketing, of the different tourism business themes. This will help students to face clients and other areas of competence and will accustom them to a world totally different from the academic world, such as the business and institutional world, forcing them to give quick answers, different from those they are used to in the academic environment, teaching them, therefore, to stop being passive agents and become active agents. The specific contents will depend on the subject matter of the work carried out but, in any case, they will constitute a deepening of the competences acquired in the rest of the compulsory and optional subjects. Students must carry out an activity related to management, design and/or marketing mechanisms in a cultural or natural tourism company, at the end of which they will submit a report describing and evaluating the activity carried out in the company. Its evaluation and monitoring is entrusted to an internship coordinator, who will assess a report drawn up by each student at the end of the internship, the guidelines for which have been determined by the programme's academic committee. In this document, the student will formally express the observations and reflections made during the internship. Obviously, it must include the results of the student's intervention in the institution or centre he/she has joined, as well as his/her personal reflections and conclusions. As a complement to this report, the report issued by the work placement tutor in the company where each student has carried out their work placement will also be taken into account.

TRAINING ACTIVITIES AF5 Tutorials (10h) AF6 Group work (70h) AF7 Individual student work (70h) The blended learning modality will establish an online and face-to-face assistance to the student (AF5) in this subject so that he/she can carry out both the student's individual work (AF7) and the group work (AF6) in the same conditions as the face-to-face student. TEACHING METHODOLOGIES Class lectures by the teacher with the support of computer and audiovisual media, in which the main concepts of the subject are developed and the bibliography is provided to complement the students' learning. Critical reading of texts recommended by the subject teacher: Press articles, reports, manuals and/or academic articles, either for subsequent discussion in class or to expand and consolidate knowledge of the subject. Resolution of practical cases, problems, etc., posed by the teacher individually or in groups. Presentation and discussion in class, under the moderation of the teacher, of topics related to the content of the subject, as well as practical cases. Preparation of individual or group work and reports.

An evaluation is made with the company tutor's report, which is equivalent to 60%, and a student's report on the internship, which is evaluated at 40%.