Training objectives: - To know the main concepts, models and techniques of business management and. - To interpret and analyze the context in which companies and organizations develop their activities. - To understand the importance of the company creating value and the ways in which it can do so. - To know the most relevant aspects of the different functional areas of the company. Capabilities - To understand the basic aspects of business management. - To understand the role of the entrepreneur. - To assimilate the importance of identifying and attending to the interests of the different stakeholders of the company. - To solve concrete problems related to finance, operations and marketing. - To develop critical thinking applied to the analysis and interpretation of business problems. - To communicate in writing and orally.

K1: Know the principles and values of democracy and sustainable development, in particular, respect for human rights and fundamental rights, gender equality and non-discrimination, the principles of universal accessibility and climate change. K3: Identify and analyze research methodologies and sources to develop academic work in the field of digital information management K4: Understand and apply the fundamental theories, instruments and techniques to manage information in digital media, covering its organization, control, communication and preservation K7: Understand the fundamentals of statistics and quantitative analysis to interpret data, as well as the appropriate techniques for their collection and processing, understanding different structures, social contexts and user needs. K8: Know the fundamentals of digital marketing and the management of presence on social media in order to build loyalty to user communities around digital products. S1: Plan and organize teamwork by making correct decisions based on available information and gathering data in digital environments. S2: Use the information by interpreting relevant data, avoiding plagiarism, and in accordance with the academic and professional conventions of the area of study, being able to evaluate the reliability and quality of said information. S3: Apply digital information management principles in different organizational environments, ensuring effective communication of processes and results to stakeholders. S6: Be able to collect, process, cleanse and aggregate data by understanding the needs of users and organizations and how they need them. S9: Execute digital marketing strategies and analysis of results for the promotion and optimization of products online C1: Know and be able to manage interpersonal skills on initiative, responsibility, conflict resolution, negotiation, among others, which are required in the professional field. C2: Be able to apply knowledge in a professional way in solving specific digital information management problems using the tools and techniques learned in the academic field C3: Demonstrate ability in the development and execution of digital content projects autonomously working in multidisciplinary teams. C4: Capacity for continuous autonomous learning that facilitates adaptation to new situations and the updating of knowledge in the field of digital information.

1. General concepts: business nature and its funtions 2. Corporate governance. Types of firms and objectives 3. Value creation and strategy 3. The function of production 4. The marketing acitvity 5. The financial function. Investment and financing decisions 6. The management of the company and human resources management

The competences of knowledge and the attitudes will be acquired through magisterial sessions, discussion of cases individually and in class and the preparation of other kind of practices. Students also have to elaborate a work in groups about a firm, in which they apply the contents analyzed in the subject.