None.

1. To acquire knowledge of the different phases involved in the execution of a transmedia project. 2. To manage the script and planning in relation to the architecture of storytelling. 3. To understand the resources and budgeting of a transmedia project. 4. To study the concept of the transmedia bible and the business plan of a transmedia project.

- Definition and history of transmedia. - Planning the transmedia project: target audience, script and storytelling tecniques. - Study cases. - Proposal of a transmedia project.

LEARNING ACTIVITIES Practical class Theoretical-practical class Group work Individual student work Exams and assessment tests TEACHING METHODOLOGY Lectures delivered by the professor with the support of digital and audiovisual media, in which the main concepts of the subject are developed and bibliographic references are provided to complement students learning. Critical reading of texts and viewing of audiovisual materials recommended by the course instructor, such as press articles, videos, advertising campaigns, reports, manuals, and/or academic papers, either for later discussion in class or to broaden and consolidate knowledge of the subject. Resolution of practical cases proposed by the professor on communication and advertising, carried out individually or in groups. Class presentations and discussions, moderated by the professor, on topics related to the content of the subject as well as on practical case studies. Preparation of assignments and reports, either individually or in groups.