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1. To convey knowledge of the legal regulations governing advertising activity, both those originating from the European Union and those at the national level. To provide an understanding of consumer and user protection laws, as well as market competition regulations. 2. To give students the ability to analyze advertising activity as an endeavor aimed at promoting the purchase of goods and services in the market, distinguishing it from other related forms such as political or institutional advertising. 3. To acquire knowledge of the legal framework governing the parties involved in advertising activity, as well as of the advertising contracts used to carry out such activity. 4. To address the different cases of unlawful advertising and the legal actions that may be taken against it, including criminal proceedings in significant cases of misleading advertising. 5. To impart knowledge of self-regulatory advertising techniques as an alternative method for resolving disputes in the advertising field, in consideration of the ethical and socio-cultural consequences of advertising activity.

I-Copyright and advertising creation. II-Law of unfair competition: Advertising Law. III-Industrial design law: utilitarian and aesthetic creations IV-Trademark Law: Creations of corporate distinctive signs V-Intellectual creations on the internet: use and abuse

LEARNING ACTIVITIES Theoretical class Theoretical-practical class Group work Individual student work Exams and assessment tests TEACHING METHODOLOGY Lectures delivered by the professor with the support of digital and audiovisual media, in which the main concepts of the subject are developed and bibliographic references are provided to complement students learning. Critical reading of texts and viewing of audiovisual materials recommended by the course instructor, such as press articles, videos, advertising campaigns, reports, manuals, and/or academic papers, either for later discussion in class or to broaden and consolidate knowledge of the subject. Resolution of practical cases proposed by the professor on communication and advertising, carried out individually or in groups. Class presentations and discussions, moderated by the professor, on topics related to the content of the subject as well as on practical case studies. Preparation of assignments and reports, either individually or in groups.