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COMPETENCES CB7, That students know how to apply the acquired knowledge and their ability to solve problems in new or unfamiliar environments within broader (or multidisciplinary) contexts related to their area of study. CB8, That students are able to integrate knowledge and face the complexity of making judgments based on information that, being incomplete or limited, includes reflections on social and ethical responsibilities linked to the application of their knowledge and judgments. CE2, To contextualize historically Advertising Communication and the current problems it faces. LEARNING OUTCOMES To acquire and apply knowledge about contemporary advertising and communication. To acquire knowledge about the legal framework for the development of the activity that concerns the implementation of advertising campaigns.

I-Copyright and advertising creation. II-Law of unfair competition: Advertising Law. III-Industrial design law: utilitarian and aesthetic creations IV-Trademark Law: Creations of corporate distinctive signs V-Intellectual creations on the internet: use and abuse

LEARNING ACTIVITIES Theoretical classes Practical classes Tutoring Group work Individual work TEACHING METHODOLOGY -Lectures in class by the lecturer with the support of audiovisual media, in which the main concepts of the course will be developed. Bibliography will be provideed in order to complement the knowledge of the students. -Critical review of readings and audiovisual material suggested by the lecturer: press articles, videos, advertising campaigns, reports, manuals and academic articles, either for class' discussion or for students to amplify and consolidate the courses's content. -Resolution of advertising and communication case studies posed by the lecturer, in an individual or group manner. -Presentation and discussion in class, under the lecturer's moderation, of topics related to the course as well as case studies. -Assignments and reports done by students in an indivisual or group manner.