This subject seeks to inform students what skills and competencies that an entrepreneur must have or acquire to succeed in developing a new business project. The following competences will be acquired: - Ability to perform creative thinking that allows the generation and development of ideas that add value to new business projects. - Ability to implement a policy system and advanced human resources practices for efficient management of people that will generate better business performance. - Ability to successfully manage a business project in diverse and multicultural environments and in different institutional frameworks - Ability to critically analyze public policies to promote entrepreneurship, being able to make efficient use of support mechanisms made available to the entrepreneur by public institutions. - Ability to critically analyze cases of actual companies and draw from them conclusions relevant to business practice.

Introduction to social skills: learning and development. Attitudes , motivations and social styles. Assertiveness, conflict resolution and negotiation. Leadership styles and practices . Creativity and teamwork . Management of diverstiy. Knowledge management. Ethics in managing people

Classroom activities: a) Theoretical classes: b) Analysis of case studies and readings: Case studies, monographic lectures and articles, which have been prepared in advance by students. c) Learning through experience: Students practice different situations and reflect on their own behavior and that of their peers. Studentl work: a) Preparation of case studies and readings: b) Study: