This subject is designed to allow students to acquire and develop the knowledge, competences and skills set out below. - To analyse complex business problems, applying a rigorous methodology to integrate various analytical frameworks in order to achieve succesfull business ventures. - To evaluate, select and introduce strategy options rationally and critically applying criteria aimed at contributing to the success of business project. - To understand and analyse the nature of business decisions and the problems they entail in the growth and consoliation of the new venture. - To undersstand adn apply the knowledge acquired in this and other courses to study how decision-making and performance.

1. Introduction The role of strategy in the business plan Definition of the business project Strategic decisions in conditions of uncertainty 2. Search of strategic opportunities The value proposition of a business project Opportunities in the market of products Market opportunities of factors: resources and competitive advantage 3. Competitive advantage Competitive advantage and competitive strategy Competitive strategy and industry stages Innovation as a competitive advantage 4. Strategies to manage growth The expansion and consolidation of the business project Internationalization as a challenge for the entrepreneur The role of cooperation Exit strategies

In the classes: a) Theoretical classes b) Practical classes c) Tutorials d) Final exam