. Perceive and value the function of the supports for the creation of an exempt memory and its importance for the formation and maintenance of a culture. 2. Observe how the characteristics of the support condition the free memory that can be built and the evolution that has taken place so far. 3. Detect the continuity of the evolution of free memory from the first stone, metal or clay supports to the digital ones and analyze the critical transformation processes in each change. 4. To achieve a capacity to analyze the current critical situation, and also to prospect for new emergencies that the digital world facilitates. 5. Have a theoretical and conceptual foundation, sufficient to understand the profound cultural transformations that are taking place and the role that the technological environment plays in these changes.

The subject focuses on the study of written culture and visual culture, its evolution and the transformations of its media, technology and as memory records. It will be divided into two parts: Part One: Written Culture 1. Presentation and introduction. Word, technology and memory. 2. The written culture in Antiquity. Records and supports 3. Medieval written culture: - From the papyrus roll to the parchment codex. - The Era of the Manuscript Codex 4. From manuscript to print - Technology and business model - The Library Artifact - Book and censorship in the modern world - Uses and practices of written culture: reading and writing 5. Transformations in the contemporary world - The contemporary edition - Reading habits 6. Written culture in the digital world Part Two: Visual Culture 1. Presentation 2. The birth of visual culture 3. Theoretical foundations 4. Visual culture and cultural legacy 5. Cultural practices and representative effects of the gaze

1. Exposure by the teacher through materials and resources of the theoretical and conceptual approach of the topics contained in this subject. 2. Collective discussion of implicit issues in this expositions. 3. Analysis of cases that illustrate what is theoretically exposed. 4. Maintenance of a virtual space where collaborative work will be carried out throughout the course.