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Course: 2024/2025

Rhetoric and Images

(15419)

Master in Cultural Theory and Critique (Plan: 356 - Estudio: 253)

EPH

Coordinating teacher: LABANDEIRA MORAN, SIBLEY ANNE

Department assigned to the subject: Humanities: Philosophy, Language, Literature Theory Department

Type: Electives

ECTS Credits: 6.0 ECTS

Course: 1º

Semester: 2º

Objectives

SPECIFIC SKILLS 1. To know different approaches to the analysis of image from an historical and transdisciplinary perspective. 2. To know and be able to recognize the key linguistic and rhetorical resources used in analysis and visual creation, by familiarization with different visual analysis methodologies and its relation to those used in other creative productions. 3. To know the main strategies and modalities of enunciation which characterize different practices of creation of knowledge and meaning through images. TRANSVERSAL SKILLS Observation skills. Capacity for analysis and synthesis. Capacity for organizing and planning. Capacity for organizing and analyzing information from different sources. Capacity for criticism, reflexivity, and self-criticism Research skills

Skills and learning outcomes

Link to document

Description of contents: programme

1. Some considerations regarding the idea o f "Image Rhetoric". 2. The Cultural Turn 3. The Visual Turn 4. The Affective Turn 5. Semiotics 6. Psychoanalysis and Image 7. Modernity and Image 8. Visual Dispositifs: Institutions 9. Visual Dispositifs: Technologies of the Image 10. Image as Document and the Past as Image 11. Thinking in/with/against/through Images

Learning activities and methodology

METHODOLOGY Theoretical credits: Through theoretical classes, with explanations and presentation of texts as well as artistic, experimental and critical creative works. Group debate will be essential to the course Practical credits: Through group discussions based on active participation, comment and analysis of texts and images. Students are expected to make an oral presentation. FORMATIVE ACTIVITIES - Debate and presentation sessions. - Mandatory Readings. - Screening and analysis of works - Individual research work (essay).

Assessment System

% end-of-term-examination 70
% of continuous assessment (assigments, laboratory, practicals...) 30

Calendar of Continuous assessment

REGULAR TERM
The final grade will be made up of the following percentages:
- 70 % of the grade will be based on a final research paper (4.000-5.000 word essay).
- 30% of the grade will depend on the assistance and participation in class, as well as an oral presentation (10 minutes aprox.).

Final Research Paper:
The guidelines for this work will be thoroughly explained at the beginning of the course, and its instructions will be published on the digital platform.

With regard to the research papers the following evaluation criteria will be applied:
- Command of contents and ability to relate different ideas and approaches.
- Relevant documentation and proper use of literature.
- Personal reflection and well-argued critical contributions. 
- Innovative ideas and approaches. 
- Comprehensive exposition and correct formal development.

Attendance and participation:
Class attendance is mandatory
Participation in class debates on readings and selected works is of paramount importance. 

Oral Presentation:
Students are expected to prepare an oral presentation(about 10 minutes). It is an opportunity to showcase analytic and communication skills, as well as the ability to elaborate on the notions seen in class.


EXTRAORDINARY TERM
Research paper according with previously guidelines.

Basic Bibliography

Abril, G.. Cultura Visual, de la Semiótica a la Política. Plaza y Valdés. 2014
Acaso, M. . El lenguaje visual. Paidós. 2006
Bal, M.. El esencialismo visual y el objeto de los estudios visuales. Revista Estudios Visuales. 2005
Bal, M. et alt.. Looking In: The Art of Viewing,. Routledge,. 2000
Banks, M. y Morphy, H. (eds.) . Rethinking Visual Anthropology, . Yale Univ Press,. 1999
Barnard, M. . Approaches to Understanding Visual Culture,. Macmillan,. 2001
Barthes, R. . La cámara lúcida, . Paidós , . 1987
Barthes, R. . La Torre Eiffel: textos sobre la imagen, . Paidos, . 2001
Barthes, R. . MITOLOGÍAS. . México: Siglo XXI. 1987
Belting, H. . Antropología de la imagen, . Katz, . 2007
Brea, J.L. . Las tres eras de la imagen, . Akal, . 2010.
Brea, J.L. (ed) Estudios visuales. . La epistemología de la visualidad en la era de la globalización,. Akal, . 2005
Brennan, T., Jay, M. (eds.). Vision in Context. Routledge. 2013
Brennan, T., y Jay, M. (eds.) . Vision in Context: Historical and Contemporary Perspectives on Sight, Routledge, 1996 . Routledge, . 1996
Bryson, N. . La lógica de la mirada, . Alianza Editorial, . 1991
Buck-Morss, S. . Dialéctica de la mirada, . Visor Distribuciones, . 1996
Corrigan, Tim. The Essay Film. Oxford University Press. 2011
Crary, J. . Suspensiones de la percepción. Atención, espectáculo y cultura moderna, . Akal, . 2008
Dikovitskaya, M. . Visual Culture, The MIT . Press, . 2005
Elkins, J. (Ed.). Theorizing Visual Studies: Writing Through the Discipline. Routledge, . 2012
Freedberg, D., . The Power of Images. Studies in the History and Theory of Response, Larry Silver, . Northwestern University, . 1989
García Varas, A. (Ed.). Filosofía de la imagen. Universidad de Salamanca. 2011
Gondra Aguirre, A., López de Munain, G. (ed.). Estudios de la imagen. Experiencia, percepción, sentidos(s). Sans Soleil. 2014
Groupe M, . Tratado del signo visual, . Cátedra, . Madrid, 1993
Guardiola, I.. El ojo y la navaja. Arcadia. 2018
Gunning, T.. The Cinema of Attractions. BFI Publishing. 1990
Hall , S.(ed.) , . Representation: Cultural Representations and Signifying Practices (Culture, Media and Identities, Vol 2),. Sage Publications,. 1997
Hall, S. y Evans, J., (eds) . Visual Culture: The Reader, . Sage Publications, . 1999
Hall, S. ¿Encoding and Decoding in TV Discourse¿. . Hall, Hobson, Loew y Willis (ed.) Culture, Media, Language: Working Papers in Cultural Studies. London: Routledge.. 1980
Hansen, M. . New Philosophy for a New Media. MIT Press. 2004
Hodge, R., Kress, G.. Social Semiotics. Cornell University Press. 1988
Hoelz, I, y Marie, R.. SOFT IMAGE TOWARDS A NEW THEORY OF DIGITAL IMAGE. THE UNIVERSITY OF CHIGAGO PRESS. 2015
Hoffman D. H. . Visual Intelligence: How We Create What We See, W.W. . Norton & Company, . 2000
Holly, M.A., Smith, M.. What is research in the visual arts?. Clark Institute. 2008
Jay, M. Ojos abatidos. . Ojos abatidos. La denigración de la visión en el pensamiento francés del siglo XX,. Madrid, Akal, . 2008
Jenks, C. (ed.) . Visual Culture, . Routledge, . 1995
Jiménez, J.. Crítica del mundo imagen. Tecnos. 2019
Kittler, F.. Gramaphone, Film, Typewriter. Stanford University Press. 1999
LECHTE, John. Beyond the Ontology of Image?. EITHER/AND. 2013
Levin , D. M. (ed.) . Modernity and the Hegemony of Vision, . University of California Press, . 1993
Marks, L.. The Skin of the Film. Intercultural Cinema, Embodiment, and the Senses.. Duke University Press. 2000
Martín Prada, J. . El ver y las imágenes en tiempos de Internet. Akal. 2018
Mirzoeff, N. . Una introducción a la cultura visual, . Paidós,. 2003
Mitchell, W. J. T. . Teoría de la imagen, . Akal, . 2009
Mullvey, Laura. Placer visual y cine narrativo. Mulvey, Laura. Placer visual y cine narrativo. Fundación Instituto Shakespeare/Instituto de CineRTV/University of Minnesota.. 1988
Pink, S. . Doing Visual Ethnography: Images, Media and Representation in Research,. Sage Publications,. 2001
Rose, G. . Visual Methodologies : An Introduction to the Interpretation of Visual Materials, . Sage Publications, . 2001
Sandywell, B., y Heywood, I. (eds.) . Interpreting Visual Culture: Explorations in the Hermeneutics of the Visual, . Routledge, . 1999
Schroeder, J. E. . Visual Consumption, Routledge Interpretive Market Research Series, . Routledge, . 2002
Silverman, K. . El umbral del mundo visible,. Madrid Akal, . 2009
Smith, P.D. y Emminson, M.J. . Researching the Visual : Images, Objects, Contexts and Interactions in Social and Cultural Inquiry, . Sage Publications, . 2000
Sobchack, Vivian. The Address of the Eye. Princeton University Press. 1992
Sobchack, Vivian. Carnal Thoughts: Embodiment and Moving Image Culture. University of California Press. 2004
Sterne, Jonathan. The Audible Past. Duke University Press. 2003
Steyerl, Hito. The Wretched of the Screen. E-Flux. 2011
Sturken, M., y Cartwright, L. . Practices of Looking: An Introduction to Visual Culture, . Oxford University Press. 2001
Taylor, L.,(ed.), ., . Visualizing Theory: Selected Essays from V.A.R, ..., 1990-1994 . .. .
Thomas, J. (Ed) . Reading Images (Readers in Cultural Criticism), . Palgrave Macmillan, . 2000
VVAA "Cuestionario October sobre cultura visual" (publicado originalmente en el número 77 de la revista October, 1996), Estudios Visuales, núm. 1, . Estudios Visuales, núm. 1, . CENDEAC Murcia, . noviembre de 2003
Velasco, H. M. . Cuerpo y espacio. Símbolos y metáforas, representación y expresividad en las culturas, . Madrid: Editorial Universitaria Ramón Areces, . 2007
Villafañe, J. . Introducción a la teoría de la imagen, . Piramide, . 2009
Williamson, J.. Decoding Advertisements. Ideology and meaning in Advertising.. LONDON, NEW YORK: MARION BOYARS. 2002

Electronic Resources *

· Revista Estudios Visuales : //http://www.estudiosvisuales.net/revista/index.htm
Chandler, D. · Semiotics. The Basics : http://visual-memory.co.uk/daniel/Documents/S4B/the_book.html
Invisible Culture · Invisible Culture : http://ivc.lib.rochester.edu/
Rose, Gillian · Visual Methodologies : //https://study.sagepub.com/rose4e

Additional Bibliography

BRENNAN, T., JAY, M. (Eds.). Vision in context. Routledge. 2013
Banks, M.. Los datos visuales en investigación cualitativa. Morata. 2010
Banks, M. , Morphy, H.. Rethinking Visual Anthropology. Yale University Press. 1999
Brea, J. L.. Nuevas estrategias alegóricas. Tecnos. Madrid
Carriere, A. Sabonit, J.. Retórica de la pintura. Cátedra. Madrid
Darley, A.. Cultura visual digital. Espectáculo y nuevos géneros en los medios de comunicación. Paidós. 2002
Deveraux, L, Hillman, R.. Fields of Vision. University California Press. 1995
Farago, C. (ed.). Compelling Visuality. University Minnesota Press. 1989
Howells, R.. Visual Culture. An Introduction. Polity Press. 2013
Jameson, F.. Signatures of the Visible. Routledge. 1995
Perniola, M.. La estética del siglo XX. A. Machado Libros. 2001
Virilio, P.. La máquina de visión. Cátedra. 1989

(*) Access to some electronic resources may be restricted to members of the university community and require validation through Campus Global. If you try to connect from outside of the University you will need to set up a VPN

The course syllabus may change due academic events or other reasons.