No other subject

1. Knowledge of media business developments in management and commercialization processes in the digital era. 2. Understanding and reflection on strategies used for the creation and development of innovative media business models. 3. Training in the formulation of improvement proposals and innovative solutions for the organization and management of strategic media resources to develop new business models.

The aim of the subject is to study the challenges and opportunities that the digital era presents to media business models, to train in the understanding and analysis of strategies oriented to improve management and commercialization processes. 1. Challenges and opportunities for media business in the digital era 2. Theoretical and legal framework for the development of new media business opportunities in the digital era 3. Audiences. Changes in consumption and measurement 4. Keys to advertising management in digital media 5. Digital media marketing 6 . Media business models strategies 7. Research work on new media business models

-Master classes accompanied by presentations and audiovisual resources. -Readings of reference materials (in English and Spanish); presentation and discussion in class. -Research and presentation of case studies. Debate.