The course proposes the study of the relations established at the regional and international level by the major contemporary geopolitical actors (mainly the States, but not exclusively) in the field of the audiovisual industry. Understanding that audiovisual goods and services intrinsically have a double dimension: a cultural dimension -symbolic and identitarian- and an economic dimension.
To this end, from a historical perspective dating back to the first decades of the last century, and based on the tradition of studies in communication and culture, the course reviews the processes led by different countries and companies in their quest to increase/limit the political influence and economic benefits derived from the international circulation of audiovisual goods and services.
Focusing on the film and television industries, 'Geopolitics of the Audiovisual' reviews notions such as communication policies, soft power, public diplomacy, cultural imperialism, cultural proximity or audiovisual diversity.
1. Cultural industries, political-economic interests and geography.
2. Flows of audiovisual goods and services.
3. National/international culture-communication policies.
4. Propaganda, public diplomacy and culture.
5. Transnationalization of cultural expressions.
6. Diversity and the audiovisual industry.
7. TV industry: transnationalization of operators and formats in the 21st century.
8. Film industry: international presence of Hollywood and emerging markets in the 21st century.
9. Capitalism and online platforms.
10. On demand audiovisual services.
