General Business Administration background (i.e. accounting, finance, marketing, operations management, general management)

Knowledges Business decision-making. Formulation and implementation of a business strategy. Legal and accounting knowledge. Work organization and human resources management. Integrated project management. R&D&I management. Skills Ability to handle and understand different sources of business information with ease. Critically and rigorously analyze business problems. Work effectively and cooperatively in a team. Communicate and convey ideas and reasoning in a structured and convincing manner.

1. The creation of competitive advantages as the basis of strategic management 2. Corporate governance 3. Competitiva advantage and the creation of value: objectives, values and performance 4. Strategic analysis 5. Strategic levers 6. Competitive advantages at the business level 7. Competitive advantages at the corporate level 8. Forms of business growth 9. Organizational design 10. Human resources management

TRAINING ACTIVITIES Theoretical classes, where the main concepts and models of analysis of each subject will be explained. Practical classes, where both exercises and discussion of business case analysis will be carried out. In groups, students will have to produce and present a report on an industrial company where the knowledge developed in the course will be applied. Individual student work