General Business Administration background (i.e. accounting, finance, marketing, operations management, general management)

Knowledges Skills and knowledge to organize and manage companies Skills and knowledge on strategy and planning, applied to different organizational structures Knowledge of labor law and commercial law Knowledge on financial and cost accounting Skills for work organization and human resources management Skills and knowledge in integrated project management Capabilities in the management of Research, Development and Innovation Abilities Understand the different sources of business information. Analyze business problems in a critical and rigorous manner. Work effectively and cooperatively in groups. Communicate and convey ideas and reasoning in a structured and convincing manner both orally and in writing.

1. The creation of competitive advantages as the basis of strategic management 2. Corporate governance 3. Competitiva advantage and the creation of value: objectives, values and performance 4. Strategic analysis 5. Strategic levers 6. Competitive advantages at the business level 7. Competitive advantages at the corporate level 8. Forms of business growth 9. Organizational design 10. Human resources management

TRAINING ACTIVITIES Theoretical classes, where the main concepts and models of analysis of each subject will be explained. Practical classes, where both exercises and discussion of business case analysis will be carried out. In groups, students will have to produce and present a report on an industrial company where the knowledge developed in the course will be applied. Individual student work