1.- Knowledge Concepts to fulfill the responsibility of sales management. Financial and accounting tools to manage the commercial strategy. Digital tools of commercial management. Basic fundamentals of presentations and business negotiation. Theories of team management and leadership techniques. 2. Specific skills: Understanding of an operating account and balance sheets and analyze a pricing and margin strategy. Ability to use digital tools to measure marketing mix as well as customer tracking (CRM), supply chain, etc. Negotiation skills with ethics and value. Leading and managing with motivation, initiative, support to the team 3. Skills: Problem solving and decision making. Interpersonal skills: Listen, argue, guide, lead and negotiate. 4. Attitudes Acquiring an ethical behavior in management Ability to defend their points of view. Adopt a positive attitude to solve unfavorable marketing situations.

K3: Address the effects of uncertainty on the problems faced by consumers and businesses, the implications of risk aversion (or neutrality), the role of information and its value, as well as the strategic interaction between economic agents K6: Analyze the main instruments for the analysis of the company's competitive situation (including digital transformation processes) K9: Learn the concepts related to market behavior that are useful in the commercial management of the company S2: To solve the constraints that develop in any business organization (need to innovate, to permanently update knowledge, relationship with external and internal customers and suppliers, decision-making in contexts of uncertainty, efficient time management), applying knowledge of a theoretical-practical nature S3: Plan and organize teamwork by making the right decisions based on available information and gathering data in digital environments. S4: Use the information by interpreting relevant data avoiding plagiarism, and in accordance with the academic and professional conventions of the area of study, being able to evaluate the reliability and quality of such information. S5: Apply knowledge to identify social processes and possible solutions with rigor, precision and scientific objectivity S6: To be able to formulate, debate and defend critical reasoning, using precise terminology and specialized resources on business phenomena, using the concepts and methodologies of analysis of the different disciplines of Business Administration S7: Be able to manage, identify, gather and interpret relevant information on issues related to the business environment C1: To be able to analyse, develop and defend an interdisciplinary problem related to the content taught in the Bachelor's Degree, applying the knowledge, skills, tools and strategies acquired or developed during the course. C3: Ability to create and lead companies and organizations by attending to and responding to changes in the environment in which they operate C8: Apply market research knowledge to collect and analyse data to guide marketing decisions, as well as manage communication and advertising campaigns based on the analysis of consumer behaviour.

Topic 1 - Today's client Topic 2- Contemporary Sale Topic 3 - CRM, Sales Technology and Sales Analysis Topic 4 - Prospecting clients and communicating the message Topic 5 - Negotiation and closing of the sale Topic 6 - Organization of the territory Topic 7 - Recruitment, selection and training Topic 8 - Motivation and animation of sellers Topic 9 - Remunerate and evaluate sales Topic 10 - International sales prospects. Sales ethics issues