S1: Apply statistical methods to perform linear regression analysis and test hypotheses, and understand the nature of the different variables of an economic problem
S4: Use the information by interpreting relevant data avoiding plagiarism, and in accordance with the academic and professional conventions of the area of study, being able to evaluate the reliability and quality of such information.
S5: Apply knowledge to identify social processes and possible solutions with rigor, precision and scientific objectivity
S9: Show the ability to organize and plan work, to make decisions based on the information obtained and to make judgments from critical thinking within their area of knowledge
C1: To be able to analyse, develop and defend an interdisciplinary problem related to the content taught in the Bachelor's Degree, applying the knowledge, skills, tools and strategies acquired or developed during the course.
C2: Know and be able to manage interpersonal skills on initiative, responsibility, conflict resolution, negotiation, etc., that are required in the professional field.
C5: Be able to apply the scientific method to relevant business and economic questions, to pose a problem in this area, identifying a method that allows for careful interpretation of the available data
C8: Apply market research knowledge to collect and analyse data to guide marketing decisions, as well as manage communication and advertising campaigns based on the analysis of consumer behaviour.