OMPETENCIES Possess and understand knowledge that provides a basis or opportunity for originality in the development and/or application of ideas, often in a research context. Students should be able to apply their acquired knowledge and problem-solving skills in new or unfamiliar environments within broader (or multidisciplinary) contexts related to their area of study. Students must be able to integrate knowledge and face the complexity of making judgements based on incomplete or limited information, including reflections on the social and ethical responsibilities linked to the application of their knowledge and judgements. Students must be able to communicate their conclusions and the ultimate knowledge and reasons that support them to specialised and non-specialised audiences in a clear and unambiguous manner. That students possess the learning skills that will enable them to continue studying. Analyse the different indicators that allow them to understand the relevance of Spanish tourism in the world. Interpret the ways of promoting the growth of the national, regional and local tourist offer, based on cultural and natural resources. For students to interpret the keys to territorial balance and the cultural integration of marginalised areas. Identify the tourist fabric as the integration of natural and cultural assets, establishing relationships of commitment and balance between both realities. Apply the ability to work in a team on issues related to cultural and natural heritage. To adequately handle the use of innovative concepts linked to tourism management. Define a working methodology, from fieldwork to the interpretation and publication of results in the field of tourism resource management. Evaluate the strategic role of tourism for the economic development of villages and the enhancement and active conservation of natural and cultural resources. Analyse the sources of information for the analysis of tourist areas and activities. Promote spaces for different types of tourism and tourists, with particular emphasis on cultural and environmental aspects through paths of discovery and integration. Train to interpret social and cultural diversity. Identify specific tools to develop tourism activities and products based on environmental and cultural resources without jeopardising the conservation of resources and the sustainability of tourism activity. Value the critical spirit for a permanent improvement of the tourist product, taking the initiative in the renovation and permanent updating of the offers. Apply the economic, legal, social and political variables involved in tourism to promote cultural and natural assets. Evaluate the appropriate resources to promote a space or a specific cultural asset. Analyse the state of conservation and quality of cultural assets linked to the world of tourism. Demonstrate knowledge in the field of tourism. Draw up diagnoses and strategies for tourist territories and destinations. Draw up catalogues of assets of natural and ethnographic interest. LEARNING OUTCOMES The subject dedicated to Cultural Tourism will provide students with a qualified approach to the revaluation and recovery of cultural elements, while at the same time raising awareness of the importance of the recovery, conservation and preservation of tangible and intangible cultural heritage. It will also raise awareness of the capacity of culture and art as essential factors for local and regional economic development from the perspective of sustainability. It will also focus on the promotion of new cultural industries.

The development of the information society and the implementation of digital culture have had an impact on the emergence of new formulas for sociability, communication and collective construction that affect both collective experience and contemporary heritage. In the network society, science and technology have transformed the very concept of memory, appealing to social participation in its construction. The network as a space for artistic production, research and dissemination is part of the cultural heritage of the present and requires actions for the conservation of its artistic, social and cultural legacy. The virtualisation of heritage and the digitalisation of contents complete a panorama from which new cultural, work and business modalities within tourism emerge. The following contents will be addressed: 0. Introduction to the concepts of information society, network-society and contemporary heritage. 1. Channels of participation and action in the network society: inclusion and the construction of digital citizenship. 2. Culture, identity, collective memory and historical memory. 3. Virtual identity. e-culture and Memory of the World: audiovisual and digital heritage. Initiatives to guarantee its continuity. 4. Art and digital culture. Contributions of ACTS (Art, Science, Technology and Society). 5. Artistic contribution to participatory culture. Artistic practices and activism. 7. Valuing contemporary art practices as cultural heritage. 8. Dissemination of heritage and contemporary culture on the Internet. Analysis of cases. 9. Virtual tourism: European and Spanish experiences. Projects and realities.

TRAINING ACTIVITIES Theoretical class Practical classes Tutorials Group work Individual student work The blended learning modality will establish a lower number of classroom hours, a minimum of 40% per subject (AF1), and more time for online work, which will be assessed within the training activities AF2, AF6 and AF7, as well as attendance to face-to-face and online tutorials in a systematic way (AF5). TEACHING METHODOLOGIES Class lectures by the lecturer with the support of computer and audiovisual media, in which the main concepts of the subject are developed and the bibliography is provided to complement the students' learning. Critical reading of texts recommended by the subject teacher: Press articles, reports, manuals and/or academic articles, either for subsequent discussion in class or to expand and consolidate knowledge of the subject. Resolution of practical cases, problems, etc. posed by the teacher individually or in groups. Presentation and discussion in class, under the moderation of the teacher, of topics related to the content of the subject, as well as practical cases. Preparation of individual or group work and reports.