The commitment to the knowledge economy and the creative economy has given new importance to tourism in relation to the cultural and creative industries. Cultural and creative mediation strengthens tourist participation in the creative offering, contributing to the promotion of diversity and the sustainability of cultural and heritage resources.
The following aspects will be addressed:
0. Introduction to the concepts of talent, creativity, and innovation.
1. Policies to promote cultural and creative industries. Case studies.
2. Cultural and creative industries: typologies and issues.
3. Cultural tourism and cultural and creative industries.
4. Tourist consumption of cultural services and heritage content.
5. Tourism and the protection and promotion of the diversity of cultural expressions.