(M4.A1) Legal Framework of Audiovisual Communication and Stakeholders

This course aims to ensure that the student understands the legal regime applicable to television, radio, and cinema, the sector¿s financing models, advertising, current regulatory conflicts, and the challenges arising from the digital transformation of the audiovisual market. To this end, the course seeks to provide the student with tools to understand, analyse, and interpret the various topics addressed in the subject. The goal is for the student to acquire the necessary and up-to-date knowledge, always supported by the teaching of professors and professionals who are experts in the field. The training covers not only the theoretical framework but also the practical and technical aspects necessary to understand, analyse, work with, and critically assess the various issues addressed. From this perspective, the following general and specific objectives are pursued: General objectives: ¿ To know, identify, understand and use advanced knowledge on the regulation of markets in strategic sectors such as audiovisual communication, analysing the impact of regulations on competition, development, sustainability, and SDG compliance in these regulated environments. ¿ To identify and analyse situations in which citizens¿ fundamental rights may be particularly compromised in the audiovisual sector, paying special attention to consumer protection in digital environments. To adopt preventive measures and regulatory strategies to avoid potential infringements of these rights. ¿ To know and apply the means of proof and specific techniques in audiovisual matters, understanding their interrelation with other regulated sectors such as telecommunications and the digital society. To analyse the facts and the legal framework required to draft claims or administrative applications, as well as to intervene in judicial proceedings and before regulatory bodies such as the CNMC, the AEPD, the AESIA, the CNMV and other authorities. Specific objectives: ¿ To determine and analyse the actors involved in this field, their obligations, and their impact on competition and on the improvement of society. To interpret and examine the rules and documents issued by European and national authorities, applying appropriate legal criteria for their proper understanding and use. ¿ To interpret and apply the legal, organisational and contractual framework that regulates and conditions professional activities in the audiovisual sector. To evaluate the applicable regulations and their enforcement in the various areas in which professional activity in the audiovisual industry may be carried out. ¿ To prepare reports, legal opinions, procedures, and administrative claims or judicial complaints to carry out professional activity in law firms, companies, or public or private institutions in the various areas studied in the Master¿s programme. ¿ To draft, structure, and write contracts, agreements and basic documents addressed to service providers and users in this sector, ensuring their regulatory compliance and correct application in the professional field. ¿ To draft and structure basic legal documents for the defence of the rights of users and service providers in the regulated sectors of the Master¿s programme in the event of the imposition of sanctions. To identify the competent public authorities and determine the appropriate judicial or administrative channels for their submission and processing. ¿ To defend the rights of audiovisual service providers before the competent public bodies and, where applicable, in the judicial sphere. ¿ To critically analyse legal texts for their proper interpretation and, where appropriate, application in audiovisual matters. ¿ To advise and defend the rights and obligations of audiovisual content producers and of the general public.

(M4.A3) Audiovisual communication services 1. Television, radio, cinema, platforms and others 2. Commercial communications and financing of the audiovisual market 3. Case studies

Training activities * Theoretical-practical classes. * Individual or group work by the student and presentation and defense in class of assignments. * Resolution of practical cases. It is important that students actively participate in the sessions. As this is an in-person master¿s program, attendance at classes will be essential for grading the student. Attendance requirements established in the academic regulations of the Master's program and in Aula Global must be met in order to be evaluated. Teaching methodologies The methodology that will be followed in this subject is as follows: * In-class presentations by different professors using computer and audiovisual media, in which the main concepts of the subject are developed and the bibliography is provided to complement the students' learning. * Critical reading of texts recommended by the subject¿s professor to expand and consolidate knowledge of the subject or for later discussion in class. * Resolution of practical cases or preparation of reports or legal opinions, etc., proposed by the professor for individual or group resolution. * Presentation and discussion in class, moderated by the professor, of training materials related to the subject, as well as their understanding and presentation. Tutorials: Students will have access to tutorials with the person responsible for coordinating the subject. The aim of the tutorials is to organize the teaching and learning processes based on the interaction between the student and the professor with the purpose of: (i) Guiding the students¿ autonomous and group work. (ii) Deepening various aspects of the subject. (iii) Guiding the student¿s academic and comprehensive training. Tutorials will take place at the times and under the conditions determined in Aula Global.