Checking date: 12/04/2024


Course: 2024/2025

Cultural Industry
(18379)
Bachelor in Cultural Studies (Plan: 435 - Estudio: 364)


Coordinating teacher: VERDU SCHUMANN, DANIEL ANDREAS

Department assigned to the subject: Humanities: History, Geography and Art Department

Type: Compulsory
ECTS Credits: 6.0 ECTS

Course:
Semester:




Requirements (Subjects that are assumed to be known)
None.
Objectives
¿ To know the basic principles and fundamental characteristics of the phenomenon called "cultural industry" in its concrete, institutional and entrepreneurial manifestations ¿ To identify the economic, social and ideological implications of this phenomenon ¿ To obtain a global vision of the artistic phenomenon from the point of view of the cultural industry ¿ To recognize the philosophical problems associated with mass culture, popular culture, cultural and creative industries and mass media ¿ To analyze cultural creations in their context of production, distribution and consumption ¿ To know the current state of research on the cultural industry in relation to globalization and digitization, and how these processes affect the creative industries and learning outcomes
Skills and learning outcomes
Description of contents: programme
1. Presentation of the course 2. Definition of the cultural industry from an economic point of view. 3. Economists and culture 4. Cultural industry and Marxist thought 5. The economics of culture and communication in the digital era 6. The film industry 7. Advertising posters 8. The music industry: from singing to consumption 9. Pop art 10. The value of language in the culture industry 11. Cultural products and services 12. TRLPI (Revised Text of the Intellectual Property Law) 13. Collective rights management societies 14. Culture as the opium of the people
Learning activities and methodology
¿ Inductive and constructive work methodologies will be used, in a combination of theoretical and practical classes ¿ Students will analyze and discuss texts and cultural productions proposed by the professor, in a structured way, relying on the resources offered by the Global Classroom (forums, assignments, quizzes, etc.) ¿ Each student will have to present orally an article that will be assigned to him/her at the beginning of the course ¿ Each student will have to make a text commentary and critical essays about the materials provided by the teacher ¿ As much as possible, we will receive guest speakers related to the different sectors of the cultural industry ¿ There will be a visit to the Print Museum in Madrid ¿ There will be a system of tutorials, which may be face-to-face or online, at the established times ¿ In this course, students must not use artificial intelligence tools to carry out the text commentaries and critical essays proposed by the professor. In the case that the use of AI by the student gives rise to academic fraud, the provisions of the Regulation of the University Carlos III of Madrid of partial development of the Law 3/2022, of February 24, of university coexistence will be applied
Assessment System
  • % end-of-term-examination 50
  • % of continuous assessment (assigments, laboratory, practicals...) 50

Calendar of Continuous assessment


Extraordinary call: regulations
Basic Bibliography
  • Christiaan De Beukelaer and Kim-Marie Spence. Global Cultural Economy. Routledge. 2019
  • David Hesmondhalgh. The Cultural Industries. Sage. 2013
  • Dominic Power and Allen J. Scott (eds.). Cultural Industries and the Production of Culture. Routledge. 2004
  • Ilya Kiriya, Panos Kompatsiaris and Yannis Mylonas (eds.). The Industrialization of Creativity and Its Limits. Springer. 2020
  • Jesús Martín-Barbero. Communication, Culture and Hegemony: from the Media to Mediations. Sage. 1993
  • Kate Oakley and Justin O'Connor (eds.). The Routledge Companion to the Cultural Industries. Routledge. 2015
  • Nissim Otmazgin and Eyal Ben-Ari. Creative Context: Creativity and Innovation in the Media and Cultural Industries. Springer. 2020
  • Néstor García Canclini. Hybrid Cultures: Strategies for Entering and Leaving Modernity. University of Minnesota Press. 1995
  • Ruth Towse and Trilce Navarrete Hernández (eds.). Handbook of Cultural Economics. Edward Elgar. 2020
  • Scott Lash and Celia Lury. Global Culture Industry. Polity. 2007
  • Theodor W. Adorno. The Culture Industry. Selected Essays on Mass Culture . Routledge. 1991

The course syllabus may change due academic events or other reasons.