To understand the textual strategies deployed in the media. To understand the reasons for the effectiveness (or ineffectiveness) of media communications and their persuasive power. To acquire the ability to make a critical analysis of the main media products.

The course aims to provide useful tools for the analysis and understanding of mediatised communicative forms and their effects of meaning. It will study the set of discursive procedures that construct the relationship between the enunciator, the enunciatee and the text, whether verbal, visual or audiovisual. Particular attention will be paid to the strategies of veridiction and the role of believing in persuasive communication. 1. Media genres 2. Documentariness and fictionality 3. Journalistic discourse 4. Advertising discourse 5. Political discourse

Lectures will present the fundamental concepts of the subject and illustrate them through case studies. Students will deepen their knowledge by reading the texts suggested in class and, working in groups and individually, will apply the analytical tools learned to other examples. During the weeks of the course, group and individual tutorships will be held to clarify doubts that may arise.