Checking date: 22/04/2024

Course: 2024/2025

Mass Media Theory
Bachelor in Cultural Studies (Plan: 435 - Estudio: 364)

Coordinating teacher: CARRERA ALVAREZ, MARIA PILAR

Department assigned to the subject: Communication and Media Studies Department

Type: Basic Core
ECTS Credits: 6.0 ECTS


Branch of knowledge: Social Sciences and Law

Students will Identify different mass media theories and their related conceptual frameworks. Be able to apply these concepts and theoretical frameworks to the critical analysis and interpretation of current phenomena.
Skills and learning outcomes
Description of contents: programme
1. Communication as scientific discipline 2.Communication and information 3. Mass media and popular culture 4. The "magic bullet theory": mass society and propaganda theories 5. The paths to persuasion. 6. Mass media, conversation and public opinion 7. The functionalist approach. 8. Structuralism, semiotics and the media. 9. Critical theory and the cultural industry. 10. The software effects of hardware 11. From cultural studies theory to cultural studies as metatheory 12. Theories on the long-term effects of media exposure 13. Narratives about the "Digital Society" 14. Artificial intelligence, media and power in the XXI century
Learning activities and methodology
Lectures Seminars Case studies Online resources (Open Course Ware, MOOCs etc.) Readings / Screenings Textual / Audiovisual analysis Teamwork Discussion Elaboration of reports Classroom presentations Forums
Assessment System
  • % end-of-term-examination 60
  • % of continuous assessment (assigments, laboratory, practicals...) 40

Calendar of Continuous assessment

Extraordinary call: regulations
Basic Bibliography
  • Baudrillard, J.. Fatal Strategies. The MIT Press. 1990
  • Bernays, E.. Propaganda. Desert. 2018
  • Carrera, P.. Nosotros y los medios. Prolegómenos para una teoría de la comunicación. Biblioteca Nueva. 2016
  • Carrera, P.. Antígona o la razón espectacular. Signa. 2023
  • Carrera, P.. Basado en hechos reales. Mitologías mediáticas e imaginario digital. Cátedra +Media. 2020
  • Debord, G.. La sociedad del espectáculo. Pre-Textos. 2002
  • Lacalle, C.. (In)dignidades mediáticas en la sociedad digital. Cátedra +Media. 2022
  • McLuhan, M.. The medium is the massage . Penguin. 2008
  • Wolf, Mauro. La investigación de la comunicación de masas. Paidos. 1987

The course syllabus may change due academic events or other reasons.