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Course: 2024/2025

Technological Screening and Competitive Intelligence

(17665)

Bachelor in Management and Technology (Plan: 486 - Estudio: 351)

Coordinating teacher: NAVARRO BONILLA, DIEGO

Department assigned to the subject: Library and Information Sciences Department

Type: Electives

ECTS Credits: 3.0 ECTS

Course:

Semester:

Requirements (Subjects that are assumed to be known)

Digital Skills for Information Use Strategic Management

Objectives

1. Understanding of the function and practical utility of the transformation of information into intelligence for decisión making process in the organizations. 2. To integrate competitive intelligence into the strategic vision of the organization. 3. To provide from a very practical approach the skills and knowledge required to generate formal reports and special competitive intelligence documents. 4. To identify and integrate the functions and characteristics of technological screening into the innovative actions of the organization.

Learning Outcomes

Link to document

Description of contents: programme

Unit I: Competitive Intelligence (CI) 1. Concept and scope of CI 2. Intelligence as organizational function 3. Resources and processes to produce intelligence 4. Legal and ethical aspects of CI Unit II: Technology Watch (TW) 5. Concept and scope of TW. 6. TW/CI systems for managing Research, Development and Innovation in corporate settings: concept, standards, and implementation 7. Tools and techniques for gathering, analysing, synthesising, and communicating TW 8. Evaluating the impact of TW.

Assessment System

% end-of-term-examination 60
% of continuous assessment (assigments, laboratory, practicals...) 40

Calendar of Continuous assessment

SE1: FINAL EXAM. In which the knowledge, skills and abilities acquired throughout the course will be globally assessed (60%).
SE2: CONTINUOUS EVALUATION. This will assess the work, presentations, performance in debates, presentations in class, exercises, practices and work in the workshops throughout the course (40%).


Extraordinary call:

Students who do not pass this class in the ordinary call will have an extraordinary call to pass it:

1. If the student followed the continuous assessment: the grade will be the one established in the course syllabus for the ordinary call. However, the student will have the right to be graded only with the grade obtained in the final exam if it is more favorable.

2. If the student did not follow the continuous assessment: the grade will be the grade obtained in the final exam. However, the teacher may authorize the delivery of the exercises of the continuous evaluation in the extraordinary call, being evaluated in such case in the same way as in the ordinary call.

Extraordinary call: regulations

Basic Bibliography

Arroyo Varela, Silvia. . Inteligencia competitiva¿: una herramienta clave en la estrategia empresarial.. Pirámide. 2005
Bratianu, Constantin, and Nicolae Alexandru Budeanu. . ¿National Security Intelligence and Business Intelligence: A Comparative Analysis¿.. Review of International Comparative Management 24, no. 2, 188¿97. https://doi.org/10.24818/RMCI.2023.2.188.. 2023
Comai, Alessandro.. ¿Inteligencia competitiva: logros y desafi¿os¿. . El profesional de la informacio¿n. Vol. 20, nº 5, pp. 489-494.. 2011
Davenport, Thomas H., and Laurence Prusak. . Working Knowledge¿: How Organizations Manage What They Know. . Boston (Massachusetts): Harvard Business School Press.. 1998.
Esteban Navarro, Miguel A¿ngel (coord.). . Intelligence Glossary. . Madrid: Ministerio de Defensa, Secretari¿a General Te¿cnica.. 2008.
Fleisher, Craig S., and Babette E. Bensoussan.. Business and Competitive Analysis: Effective Application of New and Classic Methods. FT Press. 2007.
Garci¿a Alsina, Montserrat, and Eva Ortoll Espinet.. La inteligencia competitiva.. Trea.. 2012.
García Madurga, Miguel Ángel y Esteban Navarro, Miguel A¿ngel.. Inteligencia competitiva y dirección de empresas.. Valencia: Tirant lo Blanch.. 2018.
Kahaner, Larry. . Competitive Intelligence¿: from Black Ops to Boardrooms¿: How Businesses Gather, Analyze, and Use Information to Succeed in the Global Marketplace. . New York: Simon & Schuster.. 1996.
Miller, Jerry. . Millennium Intelligence¿: Understanding and Conducting Competitive Intelligence in the Digital Age.. New Jersey: CyberAge Books.. 2001.
Schultz, N.O., Collins, A.B., and McCulloch, M. . The ethics of business intelligence.. J Bus Ethics 13, 305¿314.. 1994.

Electronic Resources *

Council of Competitive Intelligence Fellows · Council of Competitive Intelligence Fellows (Home Page) : https://cifellows.com/
Strategic Consortium of Intelligence Professionals · SCIP : https://www.scip.org/

(*) Access to some electronic resources may be restricted to members of the university community and require validation through Campus Global. If you try to connect from outside of the University you will need to set up a VPN

The course syllabus may change due academic events or other reasons.