Checking date: 07/09/2024


Course: 2024/2025

Technological Screening and Competitive Intelligence
(17665)
Bachelor in Management and Technology (Plan: 486 - Estudio: 351)


Coordinating teacher: NAVARRO BONILLA, DIEGO

Department assigned to the subject: Library and Information Sciences Department

Type: Electives
ECTS Credits: 3.0 ECTS

Course:
Semester:




Requirements (Subjects that are assumed to be known)
Digital Skills for Information Use Strategic Management
Objectives
1. Understanding of the function and practical utility of the transformation of information into intelligence for decisión making process in the organizations. 2. To integrate competitive intelligence into the strategic vision of the organization. 3. To provide from a very practical approach the skills and knowledge required to generate formal reports and special competitive intelligence documents. 4. To identify and integrate the functions and characteristics of technological screening into the innovative actions of the organization.
Learning Outcomes
Description of contents: programme
Unit I: Competitive Intelligence (CI) 1. Concept and scope of CI 2. Intelligence as organizational function 3. Resources and processes to produce intelligence 4. Legal and ethical aspects of CI Unit II: Technology Watch (TW) 5. Concept and scope of TW. 6. TW/CI systems for managing Research, Development and Innovation in corporate settings: concept, standards, and implementation 7. Tools and techniques for gathering, analysing, synthesising, and communicating TW 8. Evaluating the impact of TW.
Assessment System
  • % end-of-term-examination 60
  • % of continuous assessment (assigments, laboratory, practicals...) 40

Calendar of Continuous assessment


Extraordinary call: regulations
Basic Bibliography
  • Arroyo Varela, Silvia. . Inteligencia competitiva¿: una herramienta clave en la estrategia empresarial.. Pirámide. 2005
  • Bratianu, Constantin, and Nicolae Alexandru Budeanu. . ¿National Security Intelligence and Business Intelligence: A Comparative Analysis¿.. Review of International Comparative Management 24, no. 2, 188¿97. https://doi.org/10.24818/RMCI.2023.2.188.. 2023
  • Comai, Alessandro.. ¿Inteligencia competitiva: logros y desafi¿os¿. . El profesional de la informacio¿n. Vol. 20, nº 5, pp. 489-494.. 2011
  • Davenport, Thomas H., and Laurence Prusak. . Working Knowledge¿: How Organizations Manage What They Know. . Boston (Massachusetts): Harvard Business School Press.. 1998.
  • Esteban Navarro, Miguel A¿ngel (coord.). . Intelligence Glossary. . Madrid: Ministerio de Defensa, Secretari¿a General Te¿cnica.. 2008.
  • Fleisher, Craig S., and Babette E. Bensoussan.. Business and Competitive Analysis: Effective Application of New and Classic Methods. FT Press. 2007.
  • Garci¿a Alsina, Montserrat, and Eva Ortoll Espinet.. La inteligencia competitiva.. Trea.. 2012.
  • García Madurga, Miguel Ángel y Esteban Navarro, Miguel A¿ngel.. Inteligencia competitiva y dirección de empresas.. Valencia: Tirant lo Blanch.. 2018.
  • Kahaner, Larry. . Competitive Intelligence¿: from Black Ops to Boardrooms¿: How Businesses Gather, Analyze, and Use Information to Succeed in the Global Marketplace. . New York: Simon & Schuster.. 1996.
  • Miller, Jerry. . Millennium Intelligence¿: Understanding and Conducting Competitive Intelligence in the Digital Age.. New Jersey: CyberAge Books.. 2001.
  • Schultz, N.O., Collins, A.B., and McCulloch, M. . The ethics of business intelligence.. J Bus Ethics 13, 305¿314.. 1994.
Recursos electrónicosElectronic Resources *
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The course syllabus may change due academic events or other reasons.